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E*TRADE FINANCIAL Corporation Reports Monthly Business Metrics for October 2005

    NEW YORK, Nov. 11 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today released its Monthly Business Metrics Report for October.
The Company reported monthly Retail Daily Average Revenue Trades (DARTs) of
114,052 and Professional DARTs of 31,947 for Total DARTs of 145,999.  Retail
DARTs increased 16.4 percent from September and increased 47.9 percent from a
year ago, while Total DARTs increased 12.1 percent from September and
increased 18.6 percent from a year ago.  Average margin debt balances
increased 44.2 percent from September and 65.3 percent from a year ago to
$3.3 billion.  The Company also reported total client assets of $137.7
billion, representing a 29.4 percent increase from September and a 56.0
percent increase over the year ago period.

    KEY PERFORMANCE METRICS (1)


                                                                       Oct-05
                                                    Oct-05            vs. Qtr
                                                      vs.   Qtr Ended  Ended
                                Oct-05     Sep-05   Sep-05   9/30/05  9/30/05

    Trading days                  21.0       21.0     N.M.      64.0     N.M.

    Daily Average Revenue
     Trades (DARTs)
    Retail                     114,052     97,960   16.4 %    93,876   21.5 %
      US                        98,787     82,529   19.7 %    79,257   24.6 %
      International             15,265     15,431   (1.1)%    14,619    4.4 %
    Professional                31,947     32,229   (0.9)%    31,658    0.9 %
    Total DARTs                145,999    130,189   12.1 %   125,534   16.3 %

    Market Making
    Equity shares traded (MM)   10,154     12,268  (17.2)%    35,125     N.M.
    Average revenue capture
     per 1,000 shares           $0.634     $0.522   21.5 %    $0.535   18.5 %

    Gross New Accounts
    Investing/Trading accounts 484,423     45,499     N.M.   155,304     N.M.
    Deposit/Lending accounts    15,557     25,263     N.M.    68,560     N.M.
    Total gross new accounts   499,980     70,762     N.M.   223,864     N.M.

    Active Accounts
    Investing/
     Trading accounts        3,426,892  3,014,467   13.7 % 3,014,467   13.7 %
    Deposit/Lending accounts   679,921    678,449    0.2 %   678,449    0.2 %
    Total active accounts
     end of period           4,106,813  3,692,916   11.2 % 3,692,916   11.2 %

    End of period margin
     debt ($MM)                 $3,352     $2,436   37.6 %    $2,436   37.6 %
    Average margin debt ($MM)   $3,335     $2,312   44.2 %    $2,286   45.9 %

    Retail Assets/Deposits ($MM)
    Retail client assets in
     investing accounts       $123,627    $92,417   33.8 %   $92,417   33.8 %
    Retail deposits in
     customer accounts         $14,088    $14,031    0.4 %   $14,031    0.4 %
    Total retail assets/
     deposits in customer
     accounts                 $137,715   $106,448   29.4 %  $106,448   29.4 %


    (1) October data includes 425,469 accounts, 16,202 DARTs, $33.3M in assets
        and $892M in average margin debt from the acquisition of
        HarrisDirect


    Historical monthly metric data from January 2003 to October 2005 can be
found on the E*TRADE FINANCIAL investor relations site at http://www.etrade.com.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

                                        E*TRADE FINANCIAL Investor Relations
    E*TRADE FINANCIAL Media Contact     Contact
    Pam Erickson                        Adam Townsend
    E*TRADE FINANCIAL Corporation       E*TRADE FINANCIAL Corporation
    617-296-6080                        703-236-8719
    pam.erickson@etrade.com             adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation