FORT LAUDERDALE, Fla. and NEW YORK, Nov. 11 /PRNewswire-FirstCall/ --
Parlux Fragrances, Inc. (Nasdaq: PARL) and Tourneau, the world's largest
watch store as recognized by Guinness World Records, and the undisputed
authority in the watch industry, announced today that they have signed a
partnership agreement providing Tourneau with the exclusive rights to
retail the Paris Hilton "Limited Edition" line of watches in select
Tourneau retail stores throughout the United States.
"We are very excited to partner with Tourneau, one of the world's
largest retailers of fine watches," stated Ilia Lekach, Chairman & CEO of
Parlux. "The Hilton family has shopped at Tourneau for generations and it
is only fitting to launch the Paris Hilton "Limited Edition" watches in
the U.S. at Tourneau. The Paris Hilton white diamond-encrusted watches
will retail at $100,000 and will also be distributed internationally,"
added Mr. Lekach.
According to Andrew Block, Tourneau's Senior Vice President, "Tourneau
is a brand with over 100 years of history and experience and consumers
rely on us to bring them what's next in the world of watches. So, having
exclusive rights to launch and retail luxury watches with the name Paris
Hilton is a unique opportunity for us and adds yet another highly
recognized brand name to our prestigious roster of men's and ladies' fine
timepieces from over 100 famous brands."
ABOUT PARLUX
Parlux Fragrances, Inc. is a manufacturer and international
distributor of prestige fragrances and, in addition to Paris Hilton
licenses for fragrances, watches, cosmetics and handbags and other small
leather accessories, holds licenses to manufacture and distribute the
designer fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific
(OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly
Hills.
The Company may periodically release forward-looking statements
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors that may cause
actual results, performance or achievements of the Company or its industry
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
These risks and uncertainties include, among others, future trends in
sales and the Company's ability to introduce new products in a cost-
effective manner. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date thereof.
The Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.
ABOUT TOURNEAU
Since Tourneau's establishment in 1900, the family owned and operated
business has always been committed to providing the best customer service
and finest selection of quality products. To date, the company has both
Tourneau and Tourneau Watch Gear stores located across the country and
throughout the Caribbean in the most exclusive shopping venues. In each of
these prominent locations, Tourneau is one of the top producing, specialty
retailers per square foot. This distinction is the result of Tourneau's
resolute commitment to a century old mission to grow the luxury watch
market as a whole and maintain its status as the industry leader.
SOURCE Parlux Fragrances, Inc.
 back to top
Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, ext. 116, or Frank A.
Buttacavoli, ext. 117, both of Parlux Fragrances, Inc.,
+1-954-316-9008
|
