MIAMI, Nov. 11 /PRNewswire/ -- Burger King Corporation today announced
the appointment of veteran marketer Robert Levite as vice president, field
marketing North America. In this capacity, Levite will be responsible for
providing brand leadership, improving marketing execution and driving guest
satisfaction in more than 8,000 restaurants in the United States and Canada.
Levite will report to Russ Klein, Burger King Corporation's executive vice
president and chief global marketing officer.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"Bob is a highly respected professional and an accomplished, versatile
marketer with more than 30 years in the restaurant industry," said Klein. "His
ability to build successful programs and teams will help develop a marketing
line-up that will resonate with our franchisee community, our guests and,
ultimately, drive results for the BURGER KING(R) system."
Most recently, Levite was senior vice president of marketing for Wendy's
International, responsible for the brand marketing, media, creative services
and international marketing functions in the United States and Canada. During
his tenure there, he led the development of the annual marketing calendar and
directed new product strategy and development.
Prior to Wendy's, Levite was the general manager, senior vice president of
Bates USA, one of the largest advertising agencies in the world, where he was
part of the leadership team that created and introduced the "Founders"
campaign, which was the longest-running advertising campaign in QSR history.
He also initiated and implemented the client's first international
merchandising program.
Before joining Bates USA, Levite held a variety of senior positions at the
corporate and agency level, overseeing advertising, promotional and field
execution efforts at such companies as Bojangles Fried Chicken, Host
International and Red Lobster. Levite also worked at Burger King Corporation
as a divisional marketing manager for three years.
"This is a coming home event for Bob," said Klein. "I believe he still has
the diploma he earned from Whopper University."
Levite holds a bachelor's degree in business administration from Roosevelt
University in Chicago, Ill., a degree in commercial photography and has had
extensive professional business courses and seminars.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,000 restaurants in all
50 states and in more than 60 countries and territories worldwide.
Approximately 90 percent of BURGER KING(R) restaurants are owned and operated
by independent franchisees, many of them family-owned operations that have
been in business for decades.
Burger King Holdings Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about
BURGER KING(R), please visit the company's Web site at
http://www.burgerking.com .
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Kawass, Burger King Corporation,
+1-305-378-7887, or lkawass@whopper.com
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