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Hello Direct to Be Strategic Product and Information Provider To Smalloffice.com Online Telephony Ministore

Latest Move in Affiliate Program Driving Hello Direct's Rapid Internet Channel
                                    Growth

    SAN JOSE, Calif., Nov. 12 /PRNewswire/ -- Hello Direct Inc.
(Nasdaq: HELO), the leading developer and direct marketer of desktop telephony
and equipment interface products, and the leading online source of
telecommunications information, products and services, today announced that it
has been chosen to be the exclusive equipment and information provider for the
online Telephony Ministore recently launched by smalloffice.com at
http://static.hellodirect.net/index-smalloffice.htm .  smalloffice.com is a
leading provider of online information, news and support for the small
business market.
    This agreement marks a further step in the expansion of Hello Direct's
e-commerce alliance partner program, which allows consumers easy access to the
Company's products and services through partnerships with leading e-commerce
and content providers.  Hello Direct's alliance partners linked to this
marketplace now number 500.
    "We are very pleased to add smalloffice.com to our affiliate program, and
to be providing telephony equipment and services through their excellent
website," said Brian McConnell, Hello Direct's e-commerce director.  "This
partnership allows us to further build upon our profitable and rapidly growing
online sales efforts, and to bring valuable service to an ever larger customer
base."
    Visitors to the smalloffice.com site will find Hello Direct's products and
information featured in the Telephony Ministore, a minisite linked to the
smalloffice.com homepage.  The Ministore features a regularly updated
assortment of products, tutorials and articles, as well as access to the
entire Hello Direct product line through Hello Direct's own website.
    "smalloffice.com is delighted to offer Hello Direct's handpicked small
business solutions," said Charles Ward of smalloffice.com.  "smalloffice.com
is adding ecommerce services to the news, community and product information it
has offered its small business users.  Since our goal is to deliver best
solutions for our audience, we are particularly pleased that Hello Direct
thoroughly tests all products before adding them to their online store."

    About Hello Direct
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and direct
marketer of desktop telephony and equipment interface solutions, including
headsets, teleconferencing, wireless, digital adapters, and related desktop
products.  Through a combination of distinctive catalogs, outbound
telemarketing and Internet sales channels, the company offers a broad
selection of commercial grade products and information which provide solutions
to its customers' evolving communications needs.  For more information on
Hello Direct, Inc., please visit http://www.hellodirect.com , the leading online
source of telecommunications information, products and services.

    About smalloffice.com
    Based in Malibu, Calif., smalloffice.com (http://www.smalloffice.com) is a
resource destination for small businesses and home office professionals,
providing a wide variety of information on technology, communications, and
e-commerce solutions.  smalloffice.com draws its content from sources such as
Home Office Computing and Small Business Computing and Communications, and
provides value-added resources like the online community chat group Small
Talk.


SOURCE Hello Direct




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Related links:
  • http://www.hellodirect.com
    CONTACT:
    Brian McConnell of Hello Direct, Inc.,
    415-647-9911, ext. 201, brian.mcconnell@hellodirect.com, Charles
    Ward of smalloffice.com, 800-330-8800, Charlesw@smalloffice.com,
    or Don Markley of The Financial Relations Board for Hello Direct,
    415-986-1591