Great Taste Makes It Easy for Moms to Give Kids
Important Daily Supplements
MORRISTOWN, N.J., Nov. 12 /PRNewswire/ -- Fred Flintstone, brontosaurus
burger-loving Neanderthal that he is, may not be well known for his fine taste
but Flintstones Children's Vitamins are, according to The American Tasting
Institute (ATI). The Institute recently bestowed its Gold Taste Award for
unbeatable flavor to Bayer Corporation's popular kid's nutritional supplement.
Award-winning taste is certain to satisfy pint-sized consumers who find
great flavor and fun shapes key to vitamin brand preferences, according to a
recent survey of parents conducted by Bayer Corporation. In the same survey
the parents consider taste to be the second most important factor when
selecting a children's daily vitamin. Thanks to flavor-packed, chewable
Flintstones Children's Vitamins, moms will find it easier than ever to give
kids the nutritional support they need.
The entire Flintstones line -- which includes Complete, Extra C, Plus
Iron, and Calcium -- beat 5 other brands to claim the "Gold Taste Award" in
the children's chewable vitamin category for 2001, 2002, and 2003. The
vitamin line of colorful Flintstones characters claimed an average score of
9.0 -- out of a possible 10 -- for its six flavors.
The ATI, a division of the Awards of the Americas, is a private enterprise
committed to honoring the best products in the North American marketplace.
Products, judged "blind" by professionals working in the food and beverage
industry, are scored for taste, appearance, freshness and overall impression.
New packaging, as well as all advertising and promotional materials for
Flintstones Children's Vitamins, will feature the ATI's award-winning seal.
The "Gold Taste Award" seal makes it easier for parents to shop and spot the
flavor-packed, Flintstones Children's Vitamins.
The national Awards of the Americas will be presented at a ceremony to be
held in New York, on January 8, 2002, at Carnegie Hall.
Headquartered in Morristown, N.J., the Consumer Care Division of Bayer
Corporation is among the largest marketers of over-the-counter medications and
nutritional supplements in the world. Some of the most trusted and
recognizable brands in the world today come from the Bayer portfolio of
products. These include Bayer(R) Aspirin, Aleve(R), Phillips'(R) Milk of
Magnesia, Midol(R), Alka-Seltzer(R), Alka-Seltzer Plus(R), Bactine(R), RID(R)
and One-A-Day(R), Flintstones(R) and Bugs Bunny(R) vitamins. Bayer
Corporation is a research-based company with major businesses in health care,
life sciences and chemicals. Headquartered in Pittsburgh, Bayer Corporation
is a member of the worldwide Bayer Group, a $29 billion international life
sciences, polymers and specialty chemicals group based in Leverkusen, Germany.
Flintstones Complete Children's Vitamins (60ct.)
Suggested Retail Price, $7.50
Flintstones Calcium, Extra C, and Iron Children's Vitamins (60ct.)
Suggested Retail Price, $6.40
Six Flavors: Cherry, Grape, Orange, Strawberry, Raspberry, Peach
Available nationally in grocery & drug stores.
Questions or Comments regarding Flintstones Children's Vitamins: Please
call 1-800-800-4793
The Flintstones, characters, names and all related indicia are trademarks
of and (C) Hanna-Barbera (s01).
SOURCE Bayer Corporation
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Related links:
http://www.bayerus.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/092575.html
CONTACT:
Diane Lacey, +1-973-256-1288, or Chris
Laureys, +1-973-254-4970, both of Bayer
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