ST. PETERSBURG, Fla., Nov. 12 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS), the global leader in one-to-one
marketing, announced today that it was recently named to the Forbes Magazine's
2002 listing of the top 200 Best Small Companies in America. Public companies
earning the Forbes distinction were reviewed based upon four factors: Sales,
stock price, five-year average return on equity (ROE), and relative stock
price strength.
This year, Catalina Marketing was ranked 43rd overall, moving up from the
101st position in 2001. The current ranking was released in Forbes' October
28th, 2002 issue and is the ninth time Catalina Marketing has been honored on
this list.
"We are very proud to have been recognized by Forbes Magazine for our
accomplishments and continued growth as one of its top 200 Best Small
Companies in America," said Dan Granger, Chairman and CEO of Catalina
Marketing. "Since our first year on the Forbes list back in 1993, we have
added many unique behavior-based targeting applications including: targeted
direct mail, behavioral and attitudinal research, and targeted sampling.
These are just a few of the additions to our comprehensive portfolio of
products and services designed to reach the right consumers on behalf of
consumer packaged goods and pharmaceutical manufacturers and retailers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Public Relations Supervisor of
Catalina Marketing Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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