LAS VEGAS, Nov. 12 /PRNewswire-FirstCall/ -- Bally Technologies, Inc.
(NYSE: BYI), a leader in slots, video machines, casino management systems
and networked solutions for the global gaming industry, announced today
that it plans to spotlight a broad spectrum of advanced gaming and systems
technology at the Global Gaming Expo (G2E) trade show, set for Nov. 13-15,
2007 at the Las Vegas Convention Center.
The Global Gaming Expo, the gaming industry's largest trade show,
offers Bally an unparalleled opportunity to present its unique lineup of
products and technology covering video slots; reel-spinning slots; Class
II, lottery and central-determination games; wide-area progressives;
specialty games; licensed titles; multiple systems platforms for both
domestic and international markets; business intelligence and data
visualization; group-play games; advanced slot and systems bonusing
technology; international games; proprietary poker games; system-based
games; server-gaming technology and other future concept machines and
games.
This year, Bally, as the company with the broadest array of technology
among all global gaming suppliers, has selected the theme "The Future ...
TODAY!," which will form the backdrop for more than 100 unique game titles
in nearly 11,000 square feet of space in the Central Hall of the Las Vegas
Convention Center.
"Our theme 'The Future ... TODAY!' represents a commitment to our
customers to provide technology with a high return on investment today,"
said Richard Haddrill, CEO of Bally Technologies. "Our current products
make a positive impact on our customers' operations today and also are a
great investment as gaming technology evolves in the future. As the world's
leader in gaming systems and with a great game momentum, we are in a unique
position to deliver on our customers' needs for today and a vision of the
future."
"The Networked Floor Of The Future"
In recent years, much has been made of the prospect of downloadable and
server-based gaming, while, in fact, trials by competitors have failed to
generate incremental revenues or an enhanced customer experience. However,
Bally has used server technology with its customers to generate positive
results. Bally and its partners are demonstrating an evolutionary approach
for casinos to use advancements in technology to drive "The Networked Floor
Of The Future." This practical vision includes current and future
server-gaming applications, open partnerships and real revenue-generating
technology with a high return on investment available today. Bally's
product lineup allows operators to plan for a series of technology phases
that will continue to drive more gaming play in the future while improving
the overall experience of casino visitors.
The World's No. 1 Gaming Systems Company
Bally Systems continues to lead the way with 17 of the 26 casinos in
the U.S. with more than 3,000 gaming devices using Bally Systems. Bally
will demonstrate an expanded presence this year, showcasing technology from
four distinct product lines -- Bally Casino Management Systems (CMS(R)),
Bally Slot Management Systems (SMS(R)), Bally Table Management Systems
(TMS(TM)), Bally Power Bonusing(TM) and the new Bally Business
Intelligence.
"Bally Systems continues to build momentum in the areas of systems
execution, customer satisfaction, product enhancements and product
innovation," said Ramesh Srinivasan, Executive Vice President of Bally
Systems. "The product range we will have on display at G2E is the broadest
and deepest in our company's history, led by the latest releases of our
well- established products that customers have invested in for years, a
wide variety of iVIEW(TM) and Power Bonusing applications and our new
Business Intelligence solution."
Bally will be showcasing a number of exciting products on its iVIEW
full-color LCD interactive player-communication device mounted within the
slot machine, which operates independent of game-machine manufacturers.
Bally will show several technologies on iVIEW for streaming video, Bally
Live Rewards(TM) secondary games, tournaments, top-screen
picture-in-picture management and a wide array of bonusing products.
The Bally Power Bonusing suite of products includes the player-centric
bonusing capabilities of Bally Power Rewards(TM), electronic-credit
transfer with powercash(TM) funds access from Cash Systems, Inc. to
credit/debit accounts through Bally Power Bank(TM), and integrated
casino-wide promotional capabilities with Bally Power Promotions(TM), Bally
Power Coupon(TM), Bally Power Sweepstakes(TM) and Bally Power Winners(TM).
New games in the spotlight
"Our games are growing in popularity across the globe," said Gavin
Isaacs, COO. "The stability, reliability and the flexibility of our ALPHA
operating system, together with the modularity and unique player appeal of
our state-of- the-art ALPHA Elite(TM) cabinets, have enabled our team to
continue to innovate. Our range of games and machines is driving greater
returns to our customers ... today ... while at the same time providing the
functionality required for the technologies of the future."
CineReels(TM) cabinet launch
Bally took the concept behind its successful CineVision(TM) slant-style
video slot cabinet and created the new CineReels cabinet featuring up to
seven mechanical reels -- an industry first. Multiple game titles in
three-, four-, five- and seven-reel configurations will be on display at
G2E.
CineReels also features a high-resolution 20-inch widescreen
touch-enabled display ideally located for interactive gaming. With enhanced
audio and a standard footprint, CineReels is ergonomically designed, player
friendly and features a well-positioned player-tracking interface and
comfortable arm rest.
Premium games
One of the key highlights at this year's Bally booth will be the
official sales debut of the much-anticipated GameMaker(R) HD(TM) multi-game
platform. Originally introduced in 1994, GameMaker was the first multi-game
to gain widespread acceptance among casino players. Now, 13 years and tens
of thousands of GameMakers later, the new GameMaker HD is reborn as a
modern technological masterpiece in the ALPHA Elite(TM) V20 / 20 and
CineVision cabinets and the new ALPHA Elite Bartop with the same widescreen
display found in the ALPHA Elite family of upright cabinets.
In addition, some of the other key premium games on display include Hot
Shot Frenzy(TM), a new four-reel variation of the highly successful
five-reel Hot Shot Progressive(TM) series, available in both video and
stepper configurations. Hot Shot Frenzy features four mini-versions of
Bally's popular "frenzy"-style reel-spinners as part of an exciting
bonus-round experience for players. A new seven-reel Super Tournament
Progressives group-play game on the CineReels cabinet will also be
unveiled.
Bally will also present a new video slot title based on its popular
"Quick Hit(TM)" game model. This new multi-level progressive game is called
Quick Hit Platinum(TM) and is presented on Bally's visually striking ALPHA
Elite V32 cabinet, featuring a 32-inch vertical touch-sensitive video
display.
Other premium games on display will include tower games Jackpot 7s(TM)
and Fireball(TM) and Reel Winners(TM), Instant Spin(TM) and Reel Money(TM).
Bally will also showcase wide-area progressive games for its
QuarterMillion$(TM) link and licensed titles such as Atari(R) PONG,
Atari(R) Breakout and S&H Green Stamps(R) Deluxe(TM).
"High-denomination" games
This year Bally will feature many new game titles targeted at the
"high- denomination" player who enjoys 25-cent and $1 base denominations.
Power Progressives(TM), Quick Hit Progressives(TM), Reel Control(TM), Reel
Winners Spin & Win(TM), Progressive Multi-Play Blackjack, Roulette and
Instant Spin are among the titles targeting this segment of the market.
Additionally, up to a dozen of Bally's most popular classic S6000
high-denomination titles are being brought forward to the award-winning
ALPHA Elite(TM) S9000 cabinet.
International, Class II and Washington
Bally's game development teams have also been spending a considerable
amount of energy creating new titles for international, Class II and
central- determination markets, with a focus on Washington state to support
Bally's current market share of more than 75 percent. Washington state will
see the debut of Hot Shot Progressive and a variety of other strong titles,
while Class II markets can look forward to the rollout of the wide-area
progressive 1,000,000 Degrees(TM) game. Jackpot Pyramid(TM), a seven-level
progressive, leads the lineup of new international titles.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line includes
reel-spinning slot machines, video slots, wide-area progressives and Class
II, lottery and central determination games and platforms. As the world's
No. 1 gaming-systems company, Bally also offers an array of casino
management, slot accounting, bonusing, cashless and table management
solutions. The Company also owns and operates Rainbow Casino in Vicksburg,
Miss. Additional Company information, including the Company's investor
presentations, can be found at http://www.BallyTech.com.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the future
and, accordingly, such results may differ from those expressed in any
forward- looking statements. Future operating results may be adversely
affected as a result of a number of risks that are detailed from time to
time in the Company's filings with the Securities and Exchange Commission.
The Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as of
today's date. All of the "go-live" and installation dates are subject to
regulatory approvals and construction and installation timelines.
- BALLY TECHNOLOGIES, INC. -
Atari and Pong trademarks, copyrights and other associated therewith
used under license from Atari Interactive, Inc.
S&H and Green Stamps are registered Service Marks of The Sperry and
Hutchinson Company, Inc.
Investor Contact: Robert Caller Media Contact: Marcus Prater
(702) 584-7982 (702) 584-7828
rcaller@ballytech.com mprater@ballytech.com
SOURCE Bally Technologies, Inc.
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Related links:
http://www.ballytech.com/
CONTACT:
investors, Robert Caller, +1-702-584-7982,
rcaller@ballytech.com, or media, Marcus Prater, +1-702-584-7828,
mprater@ballytech.com, both of Bally Technologies, Inc.
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