Wendy's and Rhapsody Team Up to Give Away Up to One Hundred Million Songs

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Wendy's and Rhapsody Team Up to Give Away Up to One Hundred Million Songs
  Monumental Digital Music Giveaway Unites Fans of Hot, Juicy Burgers with
                     Premiere Digital Music Experience

    NEW YORK, Nov. 12 /PRNewswire-FirstCall/ -- Wendy's(R) and Rhapsody(R)
have joined forces to delight music fans across the country with the
giveaway of up to 100,000,000 songs. Starting this week, every Wendy's
medium- and large-sized combo meal sold at participating restaurants will
include a unique code redeemable for any of Rhapsody's over 4.5 million
songs. The Wendy's/Rhapsody song download giveaway will be supported by a
comprehensive marketing campaign including broadcast and online media.
    With the purchase of any Wendy's medium- and large-sized combo meal
through December, consumers will receive a code to redeem at Wendys.com for
a song download of their choice. Consumers will also be able to enter the
"Combo Up to Download" sweepstakes for a chance to win a 50-song download
bundle from Rhapsody or one of 100 SanDisk Sansa e280R Rhapsody portable
mp3 players.
    "Rhapsody is all about feeding consumers' passion for music," said
Michael Bloom, head of Rhapsody. "Wendy's new giveaway lets customers enjoy
their favorite food and music, and introduces them to Rhapsody all at
once."
    The Wendy's/Rhapsody promotion is the latest in a series of marketing
efforts for Rhapsody that began earlier this year with MTV's Video Music
Awards and VH1's Hip Hop Honors and will continue throughout the year.
    "We're focused on connecting with more consumers on more occasions
through the things they feel passionate about. Certainly, music is one of
them," said Ian Rowden, chief marketing officer. "Wendy's and Rhapsody make
the perfect combo."
    The Wendy's download giveaway site also features integrated instant
playback of songs from all of today's top artists in Rhapsody and a
specially- programmed Wendy's Radio stream.
    Rhapsody (http://www.rhapsody.com) offers consumers a complete digital music
experience with unlimited access to millions of songs, professionally
programmed music channels and exclusive music content from MTV Networks'
music brands including MTV, VH1 and CMT. With Rhapsody, consumers can enjoy
their favorite music through popular devices like TiVo set-top boxes and
in-home digital audio players, on any personal computer and on the go with
a number of portable media players.
    ABOUT RHAPSODY
    Rhapsody offers an integrated and immersive digital music experience
accessible to consumers via their computer, portable music device and soon
their mobile phone. Rhapsody is the exclusive digital music service for
RealNetworks and for MTV Networks' music and pop-culture brands in the
United States. Rhapsody is a service of Rhapsody America LLC, a joint
venture between and MTV Networks, a unit of Viacom (NYSE: VIA) (NYSE:
VIA.B) and RealNetworks (Nasdaq: RNWK).
    ABOUT WENDY'S INTERNATIONAL INC.
    Wendy's International Inc. (NYSE: WEN) is one of the world's most
successful restaurant operating and franchising companies. More information
about the Company is available at http://www.wendys-invest.com.
SOURCE RealNetworks, Inc.
http://www.realnetworks.com
http://www.wendys-invest.com
CONTACT:
Julie Crabill of SHIFT Communications for
RealNetworks, +1-415-591-8411, jcrabill@shiftcomm.com