Also Announces New WebTraffic Verification System

    ATLANTA, Nov. 10 /PRNewswire/ -- Today Cox Interactive Media (CIM)
launches a print campaign in select national advertising trade magazines to
generate awareness of CIMnet(C), its unique network of city and specialty Web
sites.  CIMnet(C) delivers to advertisers the audience they want to reach in
key markets across the country.  Since its beginning about a year ago, CIM has
quickly surpassed every traditional media company and online provider to
become the nation's largest provider of local content on the Internet.
    The ad campaign focuses on the 14 city and six specialty CIMnet(C) sites
which have been launched and are accepting advertising.  By Dec. 31, 1997,
advertisers will have more than 30 CIMnet(C) sites to include in their media
buying plans.  Current CIMnet(C) advertisers include Kroger, BellSouth,
JCPenney and a host of local advertisers across the country.
    The ads feature people in everyday situations and showcase how CIMnet(C)
helps advertisers reach targeted online audiences in many major markets across
the country.  In addition, the ads introduce CIM's new tracking tool that
"gives our advertisers the accountability they've come to expect from
traditional media."
    The campaign runs through November and was created by Bigelow and Eigel,
Inc. advertising agency in Atlanta, Ga. and the advertising buy was made by K2
Design, Inc. in New York.  The total amount of the ad buy has not been
released.
    CIMnet(C) is unique on the Web.  Unlike city guides, CIMnet(C) city sites
are tailored specifically around the personality and interests of each
geographic area.  Peter Winter, CIM's president, emphasizes the important
distinction between city sites and city guides for advertisers.
    "We are building comprehensive media sites that inform, entertain and
stimulate online conversation.  Online directories such as restaurants are
just one spoke on our product wheel.  On their own, directories cannot drive
the high-frequency visits we need to create a viable media business," he said.
"An online directory or guide will be used sporadically, while a city site
that weaves itself into the fabric of the community will develop a large
number of repeat users."
    The advertising campaign features city and specialty sites launched in
1997.  Following is a list of CIM's web products:

    City Sites

    http://www.AccessAtlanta.com - Atlanta, Ga.
    http://www.Austin360.com - Austin, Texas
    http://www.ActiveDayton.com - Dayton, Ohio
    http://www.GoPBI.com - West Palm Beach, Fla.
    http://www.AccessWaco.com - Waco, Texas
    http://www.SoFla.com - Miami/South Beach, Fla.
    http://www.InsideCentralFlorida.com - Orlando, Daytona and Melbourne, Fla.
    http://www.SanDiegoInsider.com - San Diego, Calif.
    http://www.KFI1640.com - Los Angeles
    http://www.BayInsider.com - San Francisco, Calif.
    http://www.RealPittsburgh.com - Pittsburgh, Pa.
    http://www.GoCarolinas.com - Charlotte, N.C.
    http://www.Reflector.com - Greenville, N.C.

    Specialty Sites

    http://www.Yall.com - Southern Culture
    http://www.Fastball.com - Baseball
    http://www.Storm97.com - Storm tracking
    http://www.GoBig12.com - College Football
    http://www.GreatOutdoors.com - Outdoor activities

    CIM's role in creating local content sites also extends to its alliance
with Cox Communications' @Home product which provides broadband, high-speed
cable access to the Internet.  Cox Communications, a subsidiary of Cox
Enterprises, Inc. and one of the top 5 providers of cable television in the
nation, is one of several investors in @Home.  Through this unique alliance,
CIM is positioning itself for delivery of Internet services to users by both
broadband and narrowband.  Cox@Home sites are currently operational in
Phoenix, Orange County, Calif; Hartford, Conn.; Omaha, Neb. and San Diego.
SanDiegoInsider.com (http://www.sandiegoinsider.com) is the first CIMnet site to
launch with dual access -- Internet users and @Home subscribers can both
access the site.  These sites are also featured in the ad campaign.
    Cox Interactive Media, a subsidiary of Cox Enterprises, Inc., is
headquartered in Atlanta, Ga.  A leading media company, Cox Enterprises, Inc.
includes Cox Newspapers, Inc. (newspapers, direct mail marketing, book
publishing), Cox Broadcasting, Inc. (TV, spot sales, television production,
research, publicly-traded Cox Radio, Inc. (NYSE: CXR)) and publicly-traded Cox
Communications, Inc. (NYSE: COX) (cable distribution, programming, broadband
communications).  The company is also the world's largest operator of
automobile auctions through Manheim Auctions, providing financial services,
government auctions, online services and price guides.

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