Manhattan Research Offering Complimentary Webcasts on November 20th and
21st
NEW YORK, Nov. 13 /PRNewswire/ -- According to Manhattan Research, 116
million U.S. adults report using the Internet for health information in
2006 -- an increase of 75 million compared to five years ago. The research
also indicates a pronounced increase in reliance on the Internet for
healthcare information and decision support among today's empowered and
engaged health consumers, many of whom are shouldering an increasing
responsibility for their healthcare choices.
These findings were revealed by healthcare market research firm
Manhattan Research based on their latest consumer research study,
Cybercitizen(R) Health v6, a random digit dial, telephone-based study
conducted among 4,000 U.S. adults. This multi-client syndicated study helps
consumer-focused healthcare companies understand how the population of U.S.
consumers is gathering healthcare information to empower their treatment
decisions and to understand overall consumer technology adoption and
utilization for healthcare.
Manhattan Research will be hosting two webcasts next week to review
these and other key insights from the study (registration details below).
"Healthcare marketers cannot ignore the critical role of the online
channel in the decision-making processes of today's consumer," says
Meredith Abreu, VP of Research for Manhattan Research. "eHealth Consumers
are no longer a select group of early adopters -- they are the new
majority. As these consumers become increasingly savvy in their approach to
health information seeking - by incorporating alternative media, increasing
search reliance, and using a broad range of online decision-support tools
-- marketers must evolve to keep pace with consumer demand."
Cybercitizen(R) Health Webcasts
WHO: Mark Bard, President & Meredith Abreu, VP Research
WHEN: November 20th at 3pm and November 21st at 11am (EST)
WHERE: Visit http://www.manhattanresearch.com/cch.aspx and select a date,
or email sales@manhattanresearch.com
TOPICS: In addition to a discussion about overall market sizing and
industry trends, the following topics will be reviewed:
* Internet versus TV for Health Information
* Accessing Health News Online
* Patient-doctor Interaction
* Use of Alternative Media Sources (blogs, podcasting, social networking)
* E-health Tools (adoption and interest)
* Search Engine Use (sites and reliance)
* DTC Ad Effectiveness (information seeking)
Manhattan Research
In addition to Cybercitizen(R) Health, Manhattan Research conducts
numerous research studies among consumers and physicians. Each study serves
a unique purpose and focuses on different aspects of information technology
adoption. Studies can be segmented by more than 30 consumer therapeutic
areas and 20 physician specialist segments.
MEDIA CONTACT:
Erica Alexander
E ealexander@manhattanresearch.com
T 212.255.7799
SOURCE Manhattan Research
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Related links:
http://www.manhattanresearch.com
CONTACT:
Erica Alexander, +1-212-255-7799,
ealexander@manhattanresearch.com
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