ATLANTA, Nov. 14 /PRNewswire-FirstCall/ -- Bull Run Corporation
(OTC: BULL) announced that Host Communications Inc., Bull Run's wholly-owned
operating subsidiary, and the University of Texas have executed a 10-year
extension of its athletics multimedia rights and sponsorship sales agreement.
Under terms of the agreement, HOST renews its rights to represent UT
Athletics and its 20-sport men's and women's athletics program in sponsorship
sales, as well as radio, television and Internet broadcast production and
distribution of athletics events, coaches' shows, and specialty programming.
Additionally, HOST retains printing and publishing rights and the UT
Athletics' Internet platform for TexasSports.com and
MackBrown-TexasFootball.com. HOST also continues to manage endorsements,
corporate sponsorship programs, game-day promotions and exposure at all UT
Athletics venues.
"HOST has been our marketing partner since 1983 and has done an
outstanding job for the University," said UT Men's Athletics Director DeLoss
Dodds. "We feel this long-term extension provides opportunities to maximize
revenue generated through marketing and multimedia efforts while helping us
enhance the UT Athletics experience for student-athletes, coaches, fans,
alumni and all of our constituencies."
Chris Plonsky, UT women's athletics director and senior associate
athletics director/external services, said the Host-UT Athletics continuance
"enables us to search for mutually-beneficial ways to expand joint efforts.
Host has a terrific sales team, whose members are passionate, creative, and
dedicated to supporting UT Athletics. We appreciate their efforts and those of
our sponsors and businesses, who make a conscious decision to underwrite
marketing programs and affinity relationship marketing platforms with UT Men's
and Women's Athletics. Every dollar that supports college athletics helps us
provide an optimum athletic and academic experience for our 700 Longhorns
student-athletes."
"We are very appreciative of the confidence DeLoss and his team at The
University of Texas continue to have in Host Communications," said HOST CEO
and President Tom Stultz. "Texas is a premier university. Every single one
of its athletics programs competes at the championship level. We are excited
about this renewed and expanded opportunity."
Host Communications Inc. also has marketing agreements with the
universities of Kentucky, Tennessee, Michigan, Florida State, Arizona,
Oklahoma State, as well as the Southeastern Conference and NCAA Football. The
company also manages four associations, more than 30 Internet sites, and has a
printing and publishing division that produces more than 700 publications
annually including all of the NCAA championship game-day programs. Additional
information on HOST can be found on HOST's web site at
http://www.hostcommunications.com. Bull Run's common stock is quoted on the Pink
Sheets (http://www.pinksheets.com), a centralized quotation service for OTC
securities, using the symbol "BULL". Additional company information and stock
quotes are available on the Company's corporate web site at
http://www.bullruncorp.com.
Forward-Looking Statements
Certain statements in this press release are "forward-looking" statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are not guaranties of future performance and actual results
may differ materially from those forecasted.
SOURCE Bull Run Corporation
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Related links:
http://www.bullruncorp.com
http://TexasSports.com http://MackBrown-TexasFootball.com
http://www.hostcommunications.com
http://www.pinksheets.com
CONTACT:
Robert S. Prather, Jr., Bull Run's President
& Chief Executive Officer, +1-404-266-8333; or Thomas J. Stultz,
HOST's President & Chief Executive Officer, +1-859-226-4356
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