LIVONIA, Mich., Nov. 14 /PRNewswire/ -- At the recent Specialty Equipment
Market Association (SEMA) show in Las Vegas, Roush received an award from
General Motors for their dramatically styled Roush Signature Edition Pontiac
G6 sedan. The award, given for Best New GM Exterior, is a salute to Roush's
expertise in designing, engineering, and manufacturing high performance
specialty vehicle packages.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051114/DEM026 )
GM Director of Design of Specialty Vehicles Kip Wasenko presented Roush
the prestigious award. Wasenko said GM is proud of the new Pontiac G-6
design, noting that: "The Roush enhancements demonstrate the potential of
personalization that an owner could apply to the new clean design."
"This was a fantastic project," said Paul White, Roush's Product Design
and Body Engineering manager. "The G6 is a very well-designed product that
lends itself beautifully to design and performance enhancements. We enjoyed
an excellent working relationship with General Motors' design and marketing
groups, and our seamless access to Roush's design, engineering, and
manufacturing resources allowed us to develop and apply an extensive
modification package in record time."
The Roush project team included their Roush Design Studio, Body
Engineering, Rapid Prototyping, Advanced Composites, Paint, and Trim
Department staffs. "Everyone at Roush was extremely excited about the
project," continued White. "It gave us an excellent opportunity to showcase
Roush's full-service capabilities, and the G6 is our kind of car -- bold,
nimble, with great lines. Our modification package was designed to enhance
those attributes and generate enthusiasm for a derivative package."
Roush used their extensive engineering, design, modeling, prototyping, and
manufacturing services to take this project from the sketchpad to the showroom
floor at SEMA, with much of the work done in Roush's Livonia Design Studio.
They produced a dramatic appearance package that included a new hood, front
and rear fascias, side rocker panels, rear spoiler, forged 19-inch wheels,
exhaust tips, modified headlamps, Sparco seating, and Autometer gauges. The
Roush Performance package includes an AEM Cold Air Induction Kit, Brembo
brakes, DC Sports strut tower brace, Eibach spring lowering kit, and a GM
performance exhaust. Wrapped in Merles Opus Orange Yellow paint with
distinctive Roush badging, the Roush Edition G6 closes the gap between road
car and road racer.
This program illustrates Roush's ability to effectively partner with OEMs
as they embrace the public's growing enthusiasm for derivative vehicles.
Roush, with its OEM caliber design studio and state-of-the art manufacturing
and painting facilities, is unique among automotive suppliers in its ability
to design, develop, and manufacture vehicle components under one roof. The
Roush Edition G6 clearly demonstrates how creative design, effective
OEM/supplier collaboration, seamless services, and streamlined processes
combine to produce award-winning results.
Roush, a full-service engineering supplier headquartered in the Detroit
suburb of Livonia, Michigan, has over 2,500 employees in more than 50
facilities located throughout North America, Mexico, Europe, and the Far East.
Widely recognized for providing engineering, testing, prototype development,
and manufacturing services to the transportation industry, Roush also provides
significant support to the automotive aftermarket, electronics, consumer
product, and motorsports industries. Visit Roush at http://www.roushind.com
SOURCE Roush
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Related links:
http://www.roushperf.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20051114/DEM026
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Maureen Crowley of Roush, +1-734-779-7069,
mccrow@roushind.com
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