BUFFALO GROVE, Ill., Nov. 14 /PRNewswire/ -- The Construction Writers
Association presented its annual Marketing Communications, Website and
Electronic Communications Awards at the organization's Midyear Meeting in
Chicago. Entries were received from associations, advertising agencies, PR
firms, large and small contractors, trade associations and publishers.
Winners were chosen by impartial judges.
The Website Awards and Electronic Communications Award were presented
by chairman Beth Margulies of National Electrical Contractors Association.
Three awards were presented:
-- Website Award: McKim & Creed for http://www.mckimcreed.com.
-- Honorable Mention Website Award: Hilti North America for
http://www.us.hilti.com.
-- Electronic Communications Award: Lift & Access for its electronic
newsletter
The Marketing Communications Awards were presented by co-chairs Tina
Barbaccia of Aggregates Manager and Don Marsh of Concrete Products. Entries
in three categories -- corporate communications, public relations and
advertising -- were evaluated by a panel of judges on the basis of
editorial content, graphic design and effectiveness in achieving the stated
marketing goals. The judges further divided the entries into subcategories.
Award winners in the Corporate Communications category included
-- Newsletter/Magazine - External Audience: DMJM Harris for "Legacy"
biannual corporate magazine
-- Newsletter/Magazine - External Audience: honorable mention to Parsons
Brinckerhoff for "Notes" corporate magazine
-- General Promotion: Swinerton Inc. for Swinerton 6 x 6 brochure
-- General Promotion: honorable mention to Performance Marketing for
Genie Industries corporate brochure
-- Specialty - Event/Milestone Promotion: BSA LifeStructures for custom
proposal
-- Internal Communications: BSA LifeStructures for "Fast Forward"
internal communications program
Award winners in the Advertising category included
-- Professional Service Print Ads: Swinerton for "Building Great Cities"
-- Magazine supplement: Surety Information Office and Associated Builders
and Contractors for November 2006 Surety Bonding Advertising Section in
ABC's Construction Executive
-- Products & Equipment Print Ads: Performance Marketing for Genie
Industries niche ad campaign
-- Direct Mail: BASF Construction Chemicals - Admixture Systems for
Rheopel Plus demonstration kit
-- Direct Mail: honorable mention to Aviation Capital Management for
Numbers Series
Award winners in the Public Relations category included
-- Bylined Articles: Chris O. Communications for GeoStructures campaign
-- Media Kit: Performance Marketing for Terex "King of the Dirty Media
Days" press kit, including backpack
-- Media Kit: honorable mention to Two Rivers Marketing for Bobcat media
kit
Construction Writers Association is a non-profit, non-partisan,
international organization for journalists, publicists, photographers, and
marketing communications professionals serving the information needs of the
construction industry. By providing opportunities for networking,
education, recognition, and fellowship, CWA helps foster a strong community
-- and improve the quality of construction writing. CWA's website is
http://www.constructionwriters.org.
SOURCE The Construction Writers Association
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Related links:
http://www.constructionwriters.org
http://www.mckimcreed.com http://www.us.hilti.com
CONTACT:
Sheila Wertz, Executive Director,
Construction Writers Association, +1-847-398-7756,
office@constructionwriters.org
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