CARLSBAD, Calif., Nov. 15 /PRNewswire/ -- Callaway Golf Company
(NYSE: ELY), today announced two additions to the growing family of Odyssey(R)
White Hot(R) Putters. The new Odyssey White Hot "2-Ball" and White Hot
Rossie(R) Putters join the existing 11 White Hot models marketed by Odyssey
Golf, a brand of Callaway Golf. The White Hot "2-Ball" Putter is a unique
mallet design with innovative alignment aids, while the White Hot Rossie
Putter combines one of the most popular putter designs of the past five years
with Odyssey's White Hot insert technology. Both putters are scheduled to hit
golf shops in January 2002.
The Odyssey White Hot "2-Ball" Putter has a large mallet head with two
golf ball-sized alignment aids positioned directly behind the center of the
face on the top of the putter. At address, golfers will see their ball with
the "2-Ball" alignment system immediately behind it, providing an accurate
preview of the true aim of the putter. This helps ensure the putter is square
to the target, and also helps golfers to better see the line their ball will
travel after impact. The White Hot "2-Ball" Putter also has a unique design
that lowers the center of gravity and pulls weight away from the face of the
putter, helping eliminate skidding and skipping for better roll
characteristics.
"We think the Odyssey White Hot '2-Ball' Putter is unlike any other putter
on the market," said Richard C. Helmstetter, senior executive vice president
of research and development and chief of new products for Callaway Golf. "In
our testing, the vast majority of golfers who used the White Hot '2-Ball'
Putter increased their accuracy compared with their previous putter. Improved
accuracy is a function of seeing the line better, and that leads to golfers
feeling more comfortable -- which results in a more confident putting stroke
on a regular basis."
Paul Lawrie, the 1999 British Open champion, was the first touring pro to
win a tournament with the Odyssey White Hot "2-Ball" Putter. Lawrie's 40-foot
birdie putt on the final hole of the Dunhill Links Championship at St.
Andrews, Scotland, in October provided an emphatic and instant validation for
the new putter. "For many years I have had a problem in lining my putter up,
but the new Odyssey White Hot '2-Ball' Putter suddenly changed all that,"
Lawrie said. "I am able, for the first time, to feel confident in where I'm
aiming. The putter really helps me keep control of my swing path. It feels
easy. Because of that I am able to also control the pace I want to swing the
putter."
The Odyssey White Hot Rossie Putter retains the smooth, rounded lines of
the Odyssey Dual Force(R) Rossie II Putter -- still one of the most popular
mallet putters on the world's tours and winner of multiple major
championships. The face-balanced mallet head and double-bend shaft helps to
keep the putter stable throughout the stroke, and substantial perimeter
weighting helps increase accuracy on off-center putts.
Both new putters feature the Odyssey White Hot insert. This soft,
resilient insert is made from a urethane blend similar to the covers of
Callaway Golf's CTU 30(TM) and Rule 35(R) golf balls. Unlike some soft
inserts, the White Hot insert provides consistent distance control regardless
of the type of golf ball used. Putters featuring the White Hot insert have
been used to win dozens of professional tournaments since the beginning of
2000.
"Odyssey Golf is the No. 1 putter brand in golf - both at retail and in
usage on the world's five major professional tours combined this year," said
Ron Drapeau, president, CEO and chairman of Callaway Golf. "We are pleased
with that success, but we are not going to rest on those laurels. We will
continue to strive to bring innovative putters to market, and we believe that
the Odyssey White Hot '2-Ball' and White Hot Rossie putters reflect that
philosophy and that they will be embraced by golfers of all skill levels
around the world."
The Odyssey White Hot "2-Ball" Putter has a suggested retail price of
$215, and the Odyssey White Hot Rossie Putter has a suggested retail price of
$140. Both putters will be available in right-handed and left-handed models
in lengths from 33 to 36 inches.
Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
including Big Bertha ERC(R) II Forged Titanium Drivers, Big Bertha C4(TM)
Compression Cured Carbon Composite Drivers, Big Bertha Hawk Eye(R) VFT(R) and
Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and Fairway Woods, Big
Bertha Steelhead(TM) III Stainless Steel Drivers and Fairway Woods, Hawk Eye
VFT Tungsten Injected(TM) Titanium Irons, Big Bertha Stainless Steel Irons,
Steelhead X-14(R) and Steelhead X-14 Pro Series Stainless Steel Irons.
Callaway Golf Company also makes and sells Odyssey(R) Putters, including White
Hot(R), TriHot(TM), and Dual Force(R) Putters. Callaway Golf Company makes
and sells the Callaway Golf(R) HX(TM) Red and HX Blue balls, Rule 35(R)
Firmfeel(TM) and Softfeel(TM) balls, the CTU 30(TM) Red and CTU 30 Blue balls,
and the CB1(TM) Red and CB1 Blue balls. For more information about Callaway
Golf Company, please visit our Web sites at http://www.callawaygolf.com and
http://www.odysseygolf.com .
SOURCE Callaway Golf Company
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Related links:
http://www.callawaygolf.com
Company News On-Call:
http://www.prnewswire.com/comp/124825.html
CONTACT:
Larry Dorman, Mick McCormick, or Millie
Speirs of Callaway Golf Company, +1-760-931-1771
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