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E*TRADE FINANCIAL Corporation Reports Monthly Activity for October 2004

     - Retail DARTs increased 21.0 percent from September, Professional DARTs
       increased 34.7 percent and Total DARTs increased 25.8 percent

     - Month-end margin debt balances decreased 1.0 percent, or by $21
       million, to $2.02 billion

     - Total assets and deposits in customer accounts increased 6.3 percent to
       $88.6 billion

     - Gross new accounts totaled 78,109

    NEW YORK, Nov. 15 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today released its Monthly Activity Report for October.  The
Company reported monthly Retail Daily Average Revenue Trades (DARTs) of 77,100
and Professional DARTs of 46,000 for Total DARTs of 123,100 -- the highest
level since April 2004.  Margin debt balances decreased 1.0 percent
sequentially to $2.02 billion at month end.
    "Our integrated financial products position us to capitalize on both
increased trading volumes and growth in customer cash balances driven by
improving investor confidence," said R. Jarrett Lilien, President and Chief
Operating Officer of E*TRADE FINANCIAL. "Inflows into existing customer
accounts so far in the fourth quarter through the first week of November have
generated organic growth in our Sweep Deposit Account of nearly $230 million
out of approximately $728 million since inception just over a year ago,
leading to total SDA balances of over $5.8 billion."


    Monthly Activity Data

                                                                        Oct-04
                                                    Oct-04             vs. Qtr
                                                       vs.  Qtr Ended    Ended
                                 Oct-04     Sep-04  Sep-04    9/30/04  9/30/04

    Trading days                   21.0       21.0     N.M.      64.0     N.M.

    Daily Average Revenue
     Trades (DARTs)
    Retail                       77,117     63,710    21.0%     62,771   22.9%
      US                         64,856     53,077    22.2%     53,050   22.3%
      International              12,261     10,633    15.3%      9,721   26.1%
    Professional                 45,995     34,144    34.7%     34,633   32.8%
    Total DARTs                 123,112     97,854    25.8%     97,404   26.4%

    Market Making
    Equity shares traded (MM)    30,871     17,784    73.6%     65,037    N.M.

    Gross New Accounts
    Brokerage                    58,466     25,583     N.M.    105,870    N.M.
    Banking                      19,643     14,284     N.M.     60,998    N.M.
    Total gross new accounts     78,109     39,867     N.M.    166,868    N.M.

    Active Accounts
    Brokerage                 2,921,776  2,895,106     0.9%  2,895,106    0.9%
    Banking                     637,540    632,328     0.8%    632,328    0.8%
    Total active accounts
     end of period            3,559,316  3,527,434     0.9%  3,527,434    0.9%

    End of period margin
     debt ($MM)                  $2,021     $2,042   (1.0)%     $2,042  (1.0)%

    Total Assets /
     Deposits ($MM)
    Total client assets in
     investing accounts         $76,590    $71,399     7.3%    $71,399    7.3%
    Total deposits in
     banking accounts           $12,052    $12,027     0.2%    $12,027    0.2%
    Total assets / deposits
     in customer accounts       $88,642    $83,426     6.3%    $83,426    6.3%

    Loan Originations ($MM)
    Direct mortgage
     originations                  $238       $243   (2.2)%       $646    N.M.
    Consumer loan originations,
     incl HELOCs                   $189       $164    15.2%       $563    N.M.

    Historical monthly metric data from January 2003 to October 2004 can be
    found on the E*TRADE FINANCIAL investor relations site at http://www.etrade.com.


    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provide financial services
including brokerage, banking and lending for retail, corporate and
institutional customers.  Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC).  Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or
its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo is a registered trademark
or trademark of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, seasonality, the development of new products and services, the
enhancement of existing products and services, competitive pressures
(including price competition), system failures, economic and political
conditions, changes in consumer behavior and the introduction of competing
products having technological and/or other advantages. Further information
about these risks and uncertainties can be found in the information included
in the annual reports previously filed by E*TRADE Group, Inc. or E*TRADE
FINANCIAL Corporation with the SEC on Form 10-K (including information under
the caption "Risk Factors") and quarterly reports on Form 10-Q.

      E*TRADE FINANCIAL Media Contact
      Pam Erickson
      E*TRADE FINANCIAL Corporation
      916-858-8835
      mediainq@etrade.com

      E*TRADE FINANCIAL Investor Relations Contact
      Adam Townsend
      E*TRADE FINANCIAL Corporation
      703-236-8719
      adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Pam Erickson, +1-916-858-8835, or
    mediainq@etrade.com; or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation