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Hello Direct Names CIO Michael Young Chief E-Commerce Officer

            Move Accelerates Commitment to E-Commerce Initiatives

    SAN JOSE, Calif., Nov. 16 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), today announced that Michael Young, the Company's Chief
Information Officer, has assumed the role of Chief E-Commerce Officer. Young
will retain his duties as Vice President and CIO while serving in this new
role.
    "Michael has led the strategic development of information technology and
systems that support our profit focused growth strategy," said Alec Glover,
President and Chief Executive Officer.  "As our e-commerce marketing and our
information technology efforts increasingly merge, we're fortunate to have
someone with Michael's skills and experience lead our effort to drive sales
through our Internet channel and grow our current Internet customer base for
the year 2000 and beyond."
    "I am very excited to be entrusted with building on our considerable
E-commerce successes.  The exemplary work of everybody involved has resulted
in on-line sales growing to 12% of our Q3 1999 total revenues, and the
development of strategic marketing and sales alliances with over 500 on-line
partners.  I look forward to continuing this momentum, and to accelerating
efforts to more fully utilize the Internet for customer service and support,"
said Young.
    Young has been Vice President and CIO for Hello Direct since January 1999,
and served as a consulting CIO with the Company for nearly a year before that.
In his prior positions, Young designed and implemented new information systems
that cut costs, improved customer service and increased production for such
companies as Colgate-Palmolive, Kransco Group and Odwalla, where he served as
Chief Operating Officer.

    About Hello Direct, Inc.:
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and direct
marketer of desktop telephony and equipment interface solutions, including
headsets, teleconferencing, wireless, digital adapters, and related desktop
products.  Through a combination of distinctive catalogs, outbound
telemarketing and Internet sales channels, the company offers a broad
selection of commercial grade products and information which provide solutions
to its customers' evolving communications needs.  For more information on
Hello Direct, Inc., please visit http://www.hellodirect.com , the leading online
source of telecommunications information, products and services.
    For more information on Hello Direct, Inc. via fax at no cost,
dial 800-PRO-INFO (201-432-6555 outside the U.S.), ticker symbol: HELO.


SOURCE Hello Direct, Inc.




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Related links:
  • http://www.hellodirect.com
    CONTACT:
    Dean (Kip) Witter III of Hello Direct,
    408-363-6158; General, Don Markley, or Analysts, Paul Levy, of
    The Financial Relations Board, 415-986-1591