Ads Feature Martin Short, Dennis Miller, Rene Russo and Grant Hill
NEW YORK, Nov. 16 /PRNewswire/ -- TD Waterhouse Group, Inc.
(NYSE: TWE; TSE), the global online financial services firm, today unveiled
its new national print and broadcast ad campaign. The campaign, "How Easy is
This," is part of the firm's $165 million marketing initiative and features
well-known celebrities Dennis Miller, Martin Short, Rene Russo and Grant Hill.
The "How Easy is This" ad campaign was developed based on comprehensive
national research pointing to widespread consumer desire for ease of use and
simplicity in managing their finances, a theme that is consistent through each
of the celebrity spots. Each ad features one of the celebrities touting the
use of one of TD Waterhouse's services -- from Martin Short taking advantage
of the firm's branch network and Dennis Miller using electronic bill payment
services to Grant Hill investing wirelessly through TD Waterhouse and Rene
Russo buying mutual funds online.
"We know consumers want the ability to not only reach out and touch their
money, but to do so quickly and easily," said Randall M. Miller, Chief
Marketing Officer of TD Waterhouse. "At TD Waterhouse, we offer customers
access to their money in the methods that are of most convenience to them --
whether that means stopping into one of our branches, logging on to the
Internet, connecting through wireless channels or calling our toll-free
number."
The new ads were created by New York-based Post & Partners and will begin
appearing on various broadcast outlets November 15th. The first of the
broadcast ads to appear will feature Martin Short and Dennis Miller, with the
Rene Russo and Grant Hill spots appearing later in the campaign's cycle, which
runs through Fiscal Year 2001.
"In designing the new campaign, our goal was to use celebrities in a
creative way that breaks through the clutter of financial services
advertising, while also establishing TD Waterhouse as a company that is easy
to do business with," said Peter Post, Chief Executive Officer of Post &
Partners.
Broadcast outlets include the morning and evening news on ABC, CBS and
NBC, on cable stations such as CNBC, MSNBC, and CNN, and during Monday Night
Football in 10 markets. Print ads will appear throughout the year in USA
Today, The Wall Street Journal and national monthly publications including
Mutual Funds Magazine, Money, Kiplinger's, SmartMoney, Better Investing and
Sports Illustrated.
Post & Partners is a New York-based brand advertising agency. In addition
to TD Waterhouse, its clients include the Internal Revenue Service, Phoenix
Insurance, the United States Coast Guard and Dassault Falcon Jet.
TD Waterhouse Group, Inc., (NYSE: TWE; TSE), also known as "TD
Waterhouse," provides investors with a broad range of brokerage, mutual fund,
banking and other consumer financial products on an integrated basis. In the
United States, TD Waterhouse is the only online discount broker to have a
retail branch in all 50 states. Worldwide, TD Waterhouse currently services
4.4 million customer accounts in the United States, Canada, the United
Kingdom, Australia, and Hong Kong. The firm also services customers in Japan
and India through joint ventures in those countries. TD Waterhouse can be
found on the Internet at http://www.tdwaterhouse.com and on America Online at
Keyword: TD Waterhouse.
In the U.S. brokerage services provided by TD Waterhouse Investor
Services, Inc. Member NYSE / SIPC.
SOURCE TD Waterhouse Group, Inc.
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Related links:
http://www.tdwaterhouse.com
Company News On-Call:
http://www.prnewswire.com/comp/959635.html or fax,
800-758-5804, ext. 959635
CONTACT:
Melissa Gitter, Vice President, Public
Affairs, 212-806-3522, melissagitter@tdwaterhouse.com, Melissa
Fox, Manager, Public Affairs, 212-908-3101,
melissafox@tdwaterhouse.com, both of TD Waterhouse Group, Inc.;
or Temi Sacks of TJ Sacks & Associates, 212-787-0787,
temisacks@aol.com, for Post & Partners
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