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Mattel Increases 2007 Annual Dividend 15 Percent

    EL SEGUNDO, Calif., Nov. 16 /PRNewswire-FirstCall/ -- Mattel, Inc.
(NYSE: MAT) announced today that the Mattel Board of Directors has approved
an increase in the company's common stock annual dividend for 2007 to
seventy-five cents per share. The previous annual dividend rate was
sixty-five cents per share. The dividend is payable on December 14, 2007 to
shareholders of record on November 30, 2007.
    "The Mattel Board of Directors continues to demonstrate its commitment
to returning excess funds to shareholders," said Robert A. Eckert, chairman
and chief executive officer of Mattel. "In addition to the dividend being
increased for the fifth consecutive year, this commitment was also evident
in the $645 million of share repurchases completed in the first three
quarters of 2007."
    About Mattel
    Mattel, Inc., (NYSE: MAT, http://www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling brands as
Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R),
Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as
Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a
wide array of entertainment-inspired toy lines. Mattel is recognized as one
of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked
among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical
manufacturing and sustainable business practices, Mattel marks a 10-year
milestone in 2007 for its Global Manufacturing Principles. With global
headquarters in El Segundo, Calif., Mattel employs more than 30,000 people
in 43 countries and territories and sells products in more than 150
nations. Mattel's vision is to be the world's premier toy brands -- today
and tomorrow.
    Note: Forward-looking statements with respect to the financial
condition, results of operations and business of the company are subject to
certain risks and uncertainties that could cause actual results to differ
materially from those set forth in such statements. These include without
limitation: the company's dependence on the timely development,
manufacture, introduction and customer acceptance of new products; the
seasonality of the toy business; customer concentration and pricing;
significant changes in buying and payment patterns of major customers,
including as a result of bankruptcy and store closures; adverse changes in
general economic conditions in the U.S. and internationally, including
adverse changes in the retail environment, employment and the stock market;
order predictability and supply chain management; the impact of competition
(including from sellers of a broad range of play products including video
games and consoles, consumer electronics, and retailers' private label
products) on revenues and margins; the supply and cost of raw materials
(including oil and resin prices), components, employee benefits and various
services; the effect of currency exchange rate fluctuations on reportable
income; risks associated with acquisitions and mergers; risks associated
with product recalls, product liability claims and product safety concerns,
such as possible reputational harm, reduced sales or increased costs; risks
associated with foreign operations; negative results of litigation,
governmental proceedings or environmental matters; changes in laws and
regulations; possible work stoppages, slowdowns or strikes; possible
outbreaks of SARS, bird flu, or other diseases; political developments and
the threat or occurrence of war or terrorist acts; the possibility of
catastrophic events; the inherent risk of new initiatives; and other risks
and uncertainties as may be detailed from time to time in the company's
public announcements and SEC filings. This release contains a
forward-looking statement about Mattel's commitment to returning excess
funds to shareholders. Mattel does not update forward-looking statements
and expressly disclaims any obligation to do so.


SOURCE Mattel, Inc.




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  • http://www.mattel.com
    CONTACT:
    news media, Lisa Marie Bongiovanni,
    +1-310-252-3524, LisaMarie.Bongiovanni@mattel.com, or securities
    analysts, Joleen Jackson, +1-310-252-2702,
    Joleen.Jackson@mattel.com, both of Mattel, Inc.