CHICAGO, March 16 /PRNewswire/ -- PC Quote, Inc. (Amex: PQT) today
announced an advertising alliance with DoubleClick (Nasdaq: DCLK) whereby it
will become a member of the DoubleClick Network. According to the agreement,
PCQuote.com will grant DoubleClick non-exclusive rights to market a percentage
of the growing advertising impression inventory on http://www.pcquote.com, managed by
PCQuote.com.
"The alliance is mutually-beneficial." commented Jim R. Porter, PC Quote
Chairman and CEO. "The http://www.pcquote.com audience is extremely appealing to
many advertisers and an excellent place to find active investors with online
experience, purchasing power and a strong history of exerting that power
online. Allowing DoubleClick to market some of our "run of site" inventory
provides DoubleClick clients the opportunity to receive exposure to our
valuable audience within their larger mass-reach campaign, while at the same
time enabling PCQuote.com to tap into new spending streams."
"Finance continues to be one of the largest categories of online
advertising," says Jonathan Shapiro, VP of Business Development at
DoubleClick. "PCQuote.com is an important addition to the DoubleClick Network
as it further extends our reach in this specialized category and provides
advertisers with valuable content for effectively targeting finance
consumers."
"Participation in the DoubleClick Network allows us to continue to
capitalize on our own strengths such as maximizing the impact of client
messages through customized, multiple-placement advertising packages,"
continued Porter. "Advertisers who are unfamiliar with http://www.pcquote.com or are
not yet ready to commit to an advertising package now have the ability to
'test the waters' through DoubleClick."
The PCQuote.com sales staff will continue to intensify an advertiser's
impact within the site through a variety of placement options and advertising
packages, while DoubleClick will service advertisers looking for maximum
exposure across a variety of highly branded web sites targeted contextually or
geographically, including http://www.pcquote.com.
PC Quote's relationship with DoubleClick began last November with the
implementation of the DoubleClick DART ad management system on its web site.
"We are extremely pleased with DoubleClick's industry knowledge, service and
reach," continued Porter, "and we are happy to expand the relationship. This
recent agreement provides us with an opportunity to leverage each of our
complementary selling strengths."
http://www.pcquote.com recently introduced the first phase of a site redesign and
is subsequently experiencing double-digit monthly growth in the number of
banner impressions available. "The increase is a direct result of additional
content areas and streamlined navigation which provides viewers easier access
to the investing tools available within our site," commented Porter.
About PCQuote.com
A recently created internal business unit of PC Quote, PCQuote.com manages
the http://www.pcquote.com, a popular financial content website which offers non-fee
delayed quotes to all visitors as well as fee-based real-time subscription
market data services. With over 33.9 million page views each month, the site
strives to provide comprehensive investment tools to empower today's
sophisticated online investor. PCQuote.com attracts a highly desirable
audience for advertisers. Thirty percent (30%) of PCQuote.com's audience is
comprised of men with investment portfolios of $100,000 or more, according to
@plan's Spring 1999 release, two and one-quarter times the web average.
Non-financial targets are abundant as well. PCQuote.com's audience is
dominated by people in households of $50,000 or more (82%) who also shop
online (74%); both figures are well above the web average.
About PC Quote, Inc.
PC Quote is a premier provider of delayed and real-time financial market
data to financial and consumer markets worldwide. The company's proprietary
datafeeds, HyperFeed and newly released HyperFeed 2000 are known as the
fastest, most reliable and complete datafeeds available. They are the only
datafeeds able to consistently deliver full options chains in true real-time.
Long a technological leader in market data delivery, PC Quote boasts a
long line of industry "firsts." In 1983, PC Quote was the first to break the
mold of proprietary terminals and offer real-time market data on desktop
personal computers and in 1996 was the first vendor to offer real-time data on
the Worldwide Web. Most recently, PC Quote was the first data vendor to
announce the incorporation of IP Multicast technology and advanced compression
techniques into its datafeed and tickerplant, offering recipients unparalleled
speed and capacity. PC Quote's professional clients include brokerage firms,
banks, insurance companies, fund managers, as well as institutional and
professional investors.
Ancillary products which revolve around the firm's core business,
HyperFeed, include dynamic software applications which allow users to view,
analyze and manipulate HyperFeed's robust market data. These bundled software
and datafeed packages are offered to professional and individual investors via
broadcast and over the Internet. In addition, the firm's user-friendly
web-based authoring and software development tools provide easy access and
integration of HyperFeed 2000 data into a variety of website and software
applications.
About DoubleClick Inc.
DoubleClick Inc. (http://www.doubleclick.net) is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web
publishers. Combining technology and media expertise, DoubleClick centralizes
planning, execution, control, tracking and reporting for online media
campaigns. DoubleClick Inc. has U.S. headquarters in New York City,
international headquarters in Dublin and maintains offices in Paris, London,
Oslo, Helsinki, Barcelona, Copenhagen, Tokyo, Madrid, Milan, Munich,
Dusseldorf, Sydney, Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston,
Chicago, Detroit, Dallas, Los Angeles and San Francisco.
SOURCE PC Quote, Inc.
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Related links:
http://www.pcquote.com
CONTACT:
Jim R. Porter, Chairman and CEO,
312-913-2800, or Lorelei M. Lenzen, Manager, Marketing
Communications, 312-913-3517, both of PC Quote, Inc.; or General
Inquiries, William Murphy, 312-266-6764, of The Financial
Relations Board
NOTE TO EDITORS: For more information visit PC Quote's Website at
http://www.pcquote.com.
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