ST. PETERSBURG, Fla., Nov. 17 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS), the global leader in behavior-based marketing, today
announced it recently won the 2003 GEM (Global Electronic Marketing) Award for
"Best System/ Program Supporting Vendor" for its Loyalty Quotient(R)
application.
(Photo: http://www.newscom.com/cgi-bin/prnh/20031117/NYM096 )
"Eliminating channel erosion is an industry concern, and Catalina
Marketing has once again demonstrated its dedication to developing solutions
that help supermarket retailers pull lost dollars back into their stores,"
said Carlene Thissen, president, Retail Systems Consulting. "Catalina has
always been in the forefront of electronic marketing solutions, and Loyalty
Quotient(R) is yet another example of their dedication to this marketplace."
Loyalty Quotient(R) (LQ) is a strategic marketing tool for retailers
seeking to truly identify opportunities to increase customer loyalty as a
share of total grocery spending. LQ looks at spending at the household level
for a specific supermarket chain, and compares it and estimate of that
household's total grocery expenditures across all channels. The gap in
spending can be identified for key categories at the household level, and
allows retailers to focus their communication plan to increase share of
wallet.
"The more information we have and understand about our customers, the
better we can communicate with them to ensure that they are spending their
grocery dollars in our supermarkets. Catalina Marketing's innovative
solutions enable us to do just that," said Christie Frazier-Coleman, vice
president, customer loyalty/sales promotion Basha's Inc.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally-identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
CONTACT: Rachel Keener
Catalina Marketing Corporation
(727) 579-5224
rachel.keener@catalinamarketing.com
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031117/NYM096
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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