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The Power Strip Evolved: Flexity PowerSquid(TM) Surge Protector Honored as 'Best of Mobile Office/Home Office' in the 2006 CES Innovations Design & Engineering Awards

           Receives "Honoree" recognition in two other categories.

    SANTA CRUZ, Calif., Nov. 17 /PRNewswire/ -- The Flexity PowerSquid(TM)
Surge Protector, the latest product from the inventors of the PowerSquid(TM),
has been honored by the Consumer Electronics Association (CEA) as "Best of
Mobile Office/Home Office" in the 2006 CES Innovations Design and Engineering
Awards competition, and also received "Honoree" recognition in the "Audio
Accessories" and "Computer Accessories" categories.
    The Flexity PowerSquid Surge Protector is the next step in the evolution
of the power strip. It offers instantly recognizable benefits, owing to its
breakthrough cephalopod design, which incorporates flexible arms for the
female outlets. These arms easily accommodate transformer plugs without
wasting any outlets, provide greater reach and flexibility, and are easier to
plug and unplug than traditional power strips. It has stepped outside the box-
like approach of all of its predecessors and reinvented the moribund power
delivery category for modern, mobile lifestyles.
    The PowerSquid Surge Protector's cutting-edge design is matched by equally
sophisticated circuitry. All models feature next-generation Ultra-MOVs(TM)
(the component that actually absorbs the surges) with premium joule ratings,
ranging from 1020 to 3280 joules, for maximum protection. All models also
feature Purestream(TM) EMI/RFI noise filtering to reduce electromagnetic
interference, which can impair performance. Coaxial cable and phone line
protection are standard on all PC models (many damaging surges come through
these connectivity lines), with gold-plated coaxial connectors and an integral
line splitter for phone lines. The flagship Calamari model features two neon
glowing female outlets, an audible alarm, and a 360 degree rotating flat-
profile male plug.
    "We are honored to receive the 2006 CES Best of Innovations Award, which
is tantamount to an Oscar in this industry and truly cause for celebration,"
said Chris Hawker, founder of Trident Design, LLC, inventor of the PowerSquid.
"We look forward to introducing the premium design of the Flexity PowerSquid
to manufacturers and retailers throughout the international CES community."
    Flexity, LLC, will launch the product to specialty, catalog and online
retailers at the 2006 CES in January, for delivery later in the first quarter
of 2006 at a starting MSRP $49.99.
    Sponsored by CEA, and endorsed by the Industrial Designers Society of
America (IDSA), the CES Innovations Awards highlight product advancements in
technology design and engineering.
    For more about the Flexity PowerSquid(TM) Surge Protector and other
product designs from Trident Design, LLC, please visit http://www.powersquid.net or
http://www.trident-design.com.

    About Trident Design, LLC
    Flexity, LLC is a venture of Trident Design, LLC, inventor of the
PowerSquid(TM) and several other innovative products. Trident's manifesto is
to "invent the future" through the creation and distribution of products that
transform everyday objects into opportunities to enjoy life. For more
information on Trident, please visit http://www.trident-design.com.

    About Flexity, LLC
    Headquartered in Santa Cruz, CA, Flexity is dedicated to reinventing the
power delivery category for modern, mobile lifestyles. Flexity provides sales
support for leading retailers, operates a feature-rich e-commerce website
(http://www.powersquid.net), and supports the PowerSquid(TM) brand by coordinating
the "SquidSquad," comprised of lovers of this breakthrough product.

    About CES Innovations Awards
    The CES Innovations Design and Engineering Awards program recognizes the
most innovative consumer electronics products in 20 categories. A preeminent
panel of journalists, designers and engineers select the winners with
endorsement from the Industrial Designers Society of America, the voice of
industrial design.


SOURCE Flexity, LLC




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Related links:
  • http://www.powersquid.net
    CONTACT:
    Chris Hawker, Founder & President of Flexity,
    LLC, +1-831-421-0518, F +1-831-421-0894, CELL (after hours
    contact) +1-641-425-3663, or pr@powersquid.net