Case Study Based on Pitney-Bowes' Use of xBML to Reengineer its Sales Process
& Generate Business Requirements for IT
ENGLEWOOD, Colo., Nov. 17 /PRNewswire/ -- BusinessGenetics, a leading
business modeling consulting services and education company announced today
that Gartner presented a case study featuring one of its clients,
Pitney-Bowes, at its recent annual Symposium/ITxpo events held in Orlando,
Florida, and Cannes, France. Gartner Symposium/ITxpo is the most strategic
conference for senior IT and business professionals.
The presentation, "User Friendly Business Process Modeling: A Case Study
at Pitney-Bowes," was developed and presented by Bill Rosser, Gartner Vice
President Distinguished Analyst. The case study focused on Pitney-Bowes use
of the xBML business modeling approach to define new processes for sales and
drive the subsequent design of supporting IT systems. Key issues addressed
included how and why the xBML approach gained rapid and widespread acceptance
by the Pitney-Bowes business staff, how xBML resulted in the development of
complete and unambiguous business models, where business modeling skills and
staff should reside within an organization, and how IT requirements can be
generated directly from xBML business models.
BusinessGenetics pioneered xBML, the eXtended Business Modeling Language,
a breakthrough business modeling approach that is intuitive and business
facing. xBML enables professionals to gain an exact, comprehensive view of
their business; one that graphically depicts the precise, complex relationship
between operations, information, resources, and technology within a
multi-dimensional business model. xBML models can be used to solve some of
the most complex business problems and to drive a multitude of corporate
initiatives, such as business requirements definition, regulatory compliance
analysis, business process improvement, strategic planning, and business
architecture definition. xBML has been proven in over 500 projects within the
Fortune 500 and Federal Government.
About BusinessGenetics
BusinessGenetics pioneered the eXtended Business Modeling Language (xBML),
a revolutionary methodology that provides a new, scientific view of the
business world and enables a quantum leap in business understanding, insights,
and improvement. Developed over a 30 year period, xBML is business-facing and
enables the most explicit, rapid, and repeatable depiction of a business in a
5-dimensional model. xBML has been proven in over 500 projects within the
Fortune 500 and Federal Government, and has been used to quickly and
effectively solve some of the most complex business problems. Headquartered
in Englewood, Colorado, BusinessGenetics offers consulting and educational
services based on xBML, and is an affiliate of xBML Innovations. Additional
information may be accessed on the BusinessGenetics Web site at
http://www.businessgenetics.net/news.
BusinessGenetics is a registered trademark, and Extended Business Modeling
Language and xBML are trademarks, of BusinessGenetics.
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Cedric Tyler
http://profnet.prnewswire.com/ud_public.jsp?userid=522466
Steve Baker
http://profnet.prnewswire.com/ud_public.jsp?userid=10000069
SOURCE BusinessGenetics
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Related links:
http://www.businessgenetics.net/news
CONTACT:
Kim Pickett of BusinessGenetics,
+1-303-884-9157, kim.pickett@businessgenetics.net
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