'Smart' Meta-Search Engine Leverages GeoPoint for Targeted Ad Serving
MOUNTAIN VIEW, Calif., Nov. 18 /PRNewswire-FirstCall/ -- Quova, Inc., the
world's leading provider and developer of Web geography services and
technologies, announced today that Mamma.com, a wholly-owned subsidiary of
Intasys Corporation (Nasdaq: INTA), has deployed Quova's flagship GeoPoint
service to enable highly accurate geo-targeted ad serving. Mamma.com is a
"smart" meta-search engine, providing customers with simultaneous access to a
variety of engines, directories and deep content sites, compiling search
results in a virtual database and displaying them in a uniform manner
according to relevance. With GeoPoint, Quova's enterprise-level geolocation
solution, Mamma.com is able to instantly determine the state and country of
each visitor to http://www.mamma.com and deliver advertising content tailored to that
area through its own proprietary search and banner distribution network.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010508/QUOVALOGO )
"Quova's ability to help us target advertising by geographic IP address is
critical to our business model," said Joel Lamantia, VP of Operations for
Mamma.com. "GeoPoint enables us to increase pricing and generate additional
revenues based on the dramatically enhanced value we bring to our customers is
terms of providing searchers with accurate information and advertisers with
qualified leads. And the accuracy of Quova's data is second to none."
"Earning Mamma.com's business over our competitors continues our winning
streak in the ad serving sector," said Marie Alexander, Quova's president and
CEO. "We're gratified that so many of the industry's most successful companies
have recognized Quova's potential to immediately and significantly impact
their advertising revenue, and we're proud of the dominant position we are
establishing in this arena."
About Intasys Corporation
Montreal-based Intasys Corporation is focused primarily on providing
innovative on-line direct marketing services within the Internet search
industry. Through its wholly owned subsidiary, Mamma.com Inc., Intasys is a
leading provider of meta-search and on-line direct marketing services and
technologies. The Company is currently in the process of negotiating the sale
of its wholly owned subsidiaries comprising Intasys Billing Technologies,
which provide global wireless Internet-compatible billing and customer care
information systems. Intasys has requested shareholder approval to change its
corporate name to Mamma.com Inc.
About Quova
Founded in January 2000, Quova, Inc. is the leading provider of
geolocation services to online businesses. Quova's GeoPoint service provides
the geographic location of Web site visitors in real-time, enabling businesses
to manage digital rights, target content, detect fraud, conduct site analysis
and ensure regulatory compliance. Quova's customers and partners include
industry leaders such as Major League Baseball Advanced Media, The Absolut
Company, 24/7 Real Media, Times Online and Sky Sports. A privately owned
company with investments from Mobius Venture Capital, IDG Ventures, Nexus
Group, Schoffstall Ventures and Fidelity Ventures, Quova's main headquarters
are located at 333 West Evelyn Avenue, Mountain View, California 94041, with
European headquarters in Amsterdam, The Netherlands. Quova can be reached at
650-528-3700 and on the Web at http://www.quova.com.
NOTE: Quova, the Quova logo and GeoPoint are registered service marks
and/or trademarks of Quova, Inc.
SOURCE Quova, Inc.
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Related links:
http://www.quova.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20010508/QUOVALOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Mike Gaynes of Quova, Inc., +1-650-528-3700,
or mgaynes@quova.com
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