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Claire's Stores, Inc. Reports Third Quarter Results - Sales Rise By 12 Percent; Fourth Quarter Guidance is Lowered and Quarterly Dividend is Increased

    PEMBROKE PINES, Fla., Nov. 18 /PRNewswire-FirstCall/ -- Claire's Stores,
Inc. (NYSE: CLE) today announced financial results for the third quarter of
Fiscal 2005 and updated its guidance relating to the balance of the fiscal
year.

    Third Quarter
    Results for the third quarter of Fiscal 2005, which ended October 30,
2004, were as follows: Net income increased eight percent to $27.2 million
from $25.3 million during the comparable period in Fiscal 2004, which ended
November 1, 2003.  On a per share basis, diluted net income during the third
quarter of Fiscal 2005 rose four percent to $0.27 per share compared to $0.26
per share in Fiscal 2004.  The Fiscal 2004 amounts include a benefit of
approximately $2 million or $0.02 per diluted share attributable to a tax
examination that was settled more favorably than anticipated.
    For the third quarter of Fiscal 2005, net sales increased 12 percent to
$296.7 million, compared with $264.1 million for the same period last year.
Comparable store sales for the third quarter of Fiscal 2005 increased nine
percent, after achieving an eight percent increase in last year's third fiscal
quarter.

    Third quarter comparable store sales by brand were as follows:
      * Claire's North America: positive high single digits
      * Claire's International: positive mid single digits
      * Icing by Claire's: positive mid teens

    Commenting on third quarter results, Co-Chairman and Co-Chief Executive
Officer Marla Schaefer said, "At nine percent, our same store sales once again
exceeded last year's comparable quarter.  We have now recorded 30 months of
positive consolidated comps.  At the same time, our sales were lower than
initially projected, due in part to the severity of the fall hurricane season
which resulted in lost sales not recouped later, and to the erratic nature of
sales during the third quarter.  To keep inventories fresh and traffic up, we
increased promotional activities compared to last year.  We believe this
combination of events was unusual, and as a result, net income was adversely
affected.
    Veteran's Day was hugely successful and it traditionally bodes well for
the holiday shopping season. In total, however, the first two and a half weeks
of November have not met our expectations. We are going up against North
American double digit comp. sales in each of the past two fourth quarters and
recognize that increases of that magnitude cannot continue indefinitely.
Anecdotal reports are suggesting that holiday shopping is expected to get off
to a later start than last year.  Taking all of these factors into account, we
concluded that the most appropriate course of action was to scale back our
fourth quarter projections. However, we are still optimistic about the fourth
quarter.  We believe that our merchandise assortment is the best in years,
offering great style, assortment and value.  Even with our modified
projections, we are expecting revenue growth of 9 to 11 percent."
    Bonnie Schaefer, Co-Chairman and Co-Chief Executive Officer, offered
additional commentary. "We delivered a strong showing in Europe during the
third fiscal quarter.  As we continue to generate positive comparable store
sales in Europe, any questions about the course of our action there are being
resolved.  There is no longer any doubt that the initiatives initially
implemented in Switzerland, Austria and Germany, and more recently in the
United Kingdom and Ireland are contributing to the improved results we have
been reporting for our international division.  France too is beginning to
show progress, as inventories are continually being upgraded to be more
reflective of those in North America, the percentage of jewelry available in
those stores is being increased and efforts to improve our customer service
are taking the highest priority.  At this point, it is our belief that if we
continue on the current path, Europe will show sustained and material
improvement into Fiscal 2006."

    Year to Date Results
    For the first nine months of Fiscal 2005, revenues grew 15 percent to
$883.5 million from $768.9 million.  Net income increased to $87.6 million or
$0.88 per diluted share, from $63.0 million or $.64 per diluted share in
Fiscal 2004, an increase of 39 percent, or 38 percent on a diluted per share
basis.   Comparable store sales increased ten percent, compared with an
increase of seven percent during the first nine months of Fiscal 2004.

     Store Count: End of the Third Fiscal Quarter:

                                    October 30, 2004        November 1, 2003
     Claire's North America                1,674                   1,665
     Claire's Europe                         716                     690
     Icing by Claire's                       454                     494
     Claire's Nippon                         145                     122
     Total                                 2,989                   2,971


    Business Outlook for the Fourth Quarter and Full Year - Fiscal 2005

    Fourth Quarter:
    Fourth quarter revenues are being estimated to range between $396 and $405
million, in lieu of our earlier fourth quarter estimate of $412 to $414
million.  These revised estimates represent an increase of 9 to 11 percent
over last year's revenue number of $364 million.  Comparable store sales are
projected to rise by six to eight percent, following an increase of seven
percent in Fiscal 2004.  Net income projections have been revised to $61 to
$66 million, or $0.61 to $0.66 per diluted share compared to $0.53 per diluted
share last year.  The $0.53 amount includes a $0.06 per diluted share charge
attributable to the retirement package granted to the Company's founder and
former Chairman of the Board.

    Full Year:
    For Fiscal 2005 in its entirety, the Company is projecting that revenues
will grow by approximately 13 percent to approximately $1.28 billion and that
diluted EPS will reach $1.49 to $1.54 per share, versus $1.17 per share last
year, or $1.23 excluding the above-referenced $0.06 charge.  Comparable store
sales are expected to grow by eight to nine percent, on top of a seven percent
increase for Fiscal 2004.

    Quarterly Dividend
    The Board of Directors has increased the regular quarterly cash dividend
payable on the Common Stock to $0.09 per share from $0.08 per share and on the
Class A Common Stock to $0.045 from $0.04 per share, respectively. Payment
will be made on December 17, 2004 to shareholders of record on December 7,
2004.

    Conference Call Information
    The Company will host its third quarter conference call on November 18,
2004, at 10:00 a.m. (EST).  The call in number is 210-795-9101 and the
password is "Claires."  A replay will be available through November 26, 2004.
The replay number is 402-998-0463 and the password is 25247.  The conference
call is also being archived until November 27th on the Company's corporate
website at http://www.clairestores.com, and can be accessed by clicking on the
"Conference Calls" link located under "Financial Information".

    Company Overview
    Claire's Stores, Inc., is a leading international specialty retailer
offering value-priced costume jewelry and accessories to fashion-aware tweens,
teens and young adults through its two store concepts: Claire's and Icing by
Claire's.  While the latter operates only in North America, Claire's operates
internationally.  As of October 30, 2004, Claire's Stores, Inc. operated
approximately 2,840 stores in the United States, Canada, Puerto Rico, the
Virgin Islands, the United Kingdom, Ireland, France, Switzerland, Austria and
Germany.  Claire's Stores, Inc. also operates through its subsidiary, Claire's
Nippon, Co., Ltd., 145 stores in Japan as a 50:50 joint venture with AEON,
Co., Ltd. (fka JUSCO, Co. Ltd.), a $25 billion specialty retailer
headquartered in Japan.  The Company also operates 53 stores in the Middle
East under a licensing and merchandising agreement with Al Shaya Co., Ltd. and
three stores in South Africa under similar agreements with The House of Busby
Limited.

    Forward-looking Statements
    This press release contains "forward-looking statements" which represent
the Company's expectations or beliefs with respect to future events. These
forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those anticipated. Those
factors include, without limitation: changes in consumer preferences and
consumer spending for pre-teen, teen and young adult apparel and accessories;
competition; general economic, political and social conditions such as war,
political unrest and terrorism; natural disasters; currency fluctuations and
exchange rate adjustments; changes in laws; uncertainties generally associated
with the specialty retailing business; disruptions in our supply of inventory;
and uncertainty that definitive financial results may differ from preliminary
financial results due to, among other things, final GAAP adjustments.  These
and other applicable risks, cautionary statements and factors that could cause
actual results to differ from the Company's forward-looking statements are
included in the Company's filings with the SEC, specifically as described in
the Company's annual report on Form 10-K for the Fiscal year ended January 31,
2004.  The Company undertakes no obligation to update or revise any forward-
looking statements to reflect subsequent events or circumstances. The
historical results contained in this press release are not necessarily
indicative of the future performance of the Company.

    Additional Information:
    Note: Other Claire's Stores, Inc. press releases, a corporate profile and
most recent 10-K and 10-Q reports are available via Claire's corporate
website: http://www.clairestores.com.  For information about our products and
stores, please go to http://www.claires.com.


                      CLAIRE'S STORES, INC AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)

                                           THREE MONTHS ENDED

                           October 30, 2004          November 1, 2003

     Net sales               $296,702,000    100.0%    $264,146,000    100.0%
     Cost of sales,
      occupancy and buying
      expenses                139,232,000     46.9%     124,934,000     47.3%


     Gross profit             157,470,000     53.1%     139,212,000     52.7%

     Other expenses (income)
        Selling, general
         and administrative   105,738,000     35.6%      93,851,000     35.5%
        Depreciation and
         amortization          11,439,000      3.9%      10,208,000      3.9%
        Interest expense           85,000      0.0%         591,000      0.2%
        Interest and other
         income                (1,301,000)    (0.4%)     (1,210,000)    (0.5%)

                              115,961,000     39.1%     103,440,000     39.2%

     Income before income
      taxes                    41,509,000     14.0%      35,772,000     13.5%

     Income taxes              14,351,000      4.8%      10,519,000      4.0%

     Net income               $27,158,000      9.2%     $25,253,000      9.6%

    Net income per share:

    Basic:
    Net Income per share            $0.27                     $0.26

    Diluted:
    Net Income per share            $0.27                     $0.26

    Weighted average number
     of shares outstanding:

        Basic                  98,935,000                97,900,000

        Diluted                99,384,000                98,442,000


                                       NINE MONTHS ENDED

                          October 30, 2004          November 1, 2003

     Net sales               $883,516,000    100.0%    $768,850,000    100.0%
     Cost of sales, occupancy
      and buying expenses     406,675,000     46.0%     367,158,000     47.8%


     Gross profit             476,841,000     54.0%     401,692,000     52.2%

     Other expenses (income)
        Selling, general and
         administrative       313,364,000     35.5%     278,444,000     36.2%
        Depreciation and
         amortization          33,042,000      3.7%      30,453,000      4.0%
        Interest expense          147,000      0.0%       2,008,000      0.3%
        Interest and other
         income                (3,779,000)    (0.4%)     (3,055,000)    (0.4%)

                              342,774,000     38.8%     307,850,000     40.0%

     Income before income
      taxes                   134,067,000     15.2%      93,842,000     12.2%

     Income taxes              46,468,000      5.3%      30,844,000      4.0%

     Net income               $87,599,000      9.9%     $62,998,000      8.2%

    Net income per share:

    Basic:
    Net Income per share            $0.89                     $0.64

    Diluted:
    Net Income per share            $0.88                     $0.64

    Weighted average number
     of shares outstanding:

        Basic                  98,923,000                97,800,000

        Diluted                99,306,000                98,278,000


                    CLAIRE'S STORES, INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS
                                 (UNAUDITED)

                                            October 30, 2004  November 1, 2003

    ASSETS

    Current assets:
     Cash and cash equivalents                   $229,260,000   $213,366,000
     Inventories                                  144,215,000    120,631,000
     Prepaid expenses and other current assets     54,256,000     44,903,000
      Total current assets                        427,731,000    378,900,000

    Property and equipment:
     Land and building                             18,151,000     18,151,000
     Furniture, fixtures & equipment              239,226,000    219,734,000
     Leasehold improvements                       206,759,000    179,915,000
                                                  464,136,000    417,800,000
     Less accumulated depreciation and
      amortization                               (261,455,000)  (235,360,000)
                                                  202,681,000    182,440,000

     Intangible assets, net                        50,744,000     38,536,000
     Other assets                                  14,312,000     13,221,000
     Goodwill                                     200,456,000    199,143,000
     Total other assets                           265,512,000    250,900,000
      Total Assets                               $895,924,000   $812,240,000

    LIABILITIES AND STOCKHOLDERS' EQUITY

    Current liabilities:
     Current portion of long-term debt                     $-   $ 41,250,000
     Trade accounts payable                        60,312,000     51,374,000
     Income taxes payable                           9,929,000      6,632,000
     Accrued expenses                              82,871,000     59,483,000
      Total current liabilities                   153,112,000    158,739,000


    Long-term liabilities:
     Long-term debt, excluding current portion              -     58,750,000
     Deferred rent expense                         17,730,000     16,911,000
     Deferred tax liability                        18,611,000     11,440,000
      Total long-term liabilities                  36,341,000     87,101,000


    Stockholders' equity:
     Class A stock - par value $0.05 per share        257,000        134,000
     Common stock - par value $0.05 per share       4,692,000      2,315,000
     Additional paid-in capital                    50,044,000     34,884,000
     Accumulated other comprehensive income,
      net of tax                                   26,106,000     14,917,000
     Retained earnings                            625,372,000    514,150,000
     Total Stockholders' Equity                   706,471,000    566,400,000
      Total Liabilities and Stockholders' Equity $895,924,000   $812,240,000


SOURCE Claire's Stores, Inc.




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    CONTACT:
    Marisa F. Jacobs, Vice President of Corporate
    Communications and Investor Relations of Claire's Stores, Inc.,
    +1-212-594-3127, fax, +1-212-244-4237, or
    marisa.jacobs@claires.com