WEST KINGSTON, R.I., Nov. 20 /PRNewswire-FirstCall/ -- American Power
Conversion (Nasdaq: APCC) (APC), a global leader in power, cooling, and
management solutions, today announced the appointment of Aaron L. Davis to
the newly created role of vice president, communications and chief
marketing officer (CMO). In this role, Davis will direct overall branding
and demand creation strategies for the company's global go-to-market teams.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031003/NEAPCLOGO )
"APC's strengths include its broad presence across multiple product
categories, its depth in multiple sales channels, and a strong,
recognizable brand in all major geographies," said Rob Johnson, APC
president and chief executive officer. "However, optimizing the solutions
presented to our customers and ensuring that global brand communications
enforce our competitive positioning has become more of a challenge as our
success has grown in both transactional and relational sales segments. We
believe this organizational change will ensure continued excellence in
global brand building and more efficient demand creation."
Johnson noted that a recent survey by Ogilvy Research of IT and
facilities professionals demonstrated the tremendous success the company
has had positioning its innovative InfraStruXure(R) architecture, with
respondents from companies with greater than 1000 employees noting APC as a
"trusted and reliable partner" for data center solutions at twice the rate
of the leading incumbent supplier of cooling products.
An active speaker and commentator in the high-tech marketing community,
Davis has more than 17 years of experience at APC. During this tenure,
Davis has held a variety of marketing, channel management and sales
positions at the company, including worldwide vice president of sales and
marketing for the Small Systems Segment (1999-2003), and most recently
serving as vice president, worldwide marketing and communications. In 2003,
Computer Reseller News named him a Top 25 Executive and he has received
nominations for Marketer of the Year from Marketing Computers. He holds a
bachelor's degree from Johns Hopkins University and a master's degree from
Columbia University Journalism School.
About American Power Conversion
Founded in 1981, American Power Conversion (Nasdaq: APCC) (APC) is a
leading provider of global, end-to-end solutions for real-time
infrastructure. APC's comprehensive products and services for home and
corporate environments improve the availability, manageability and
performance of sensitive electronic, network, communication and industrial
equipment of all sizes. APC offers a wide variety of products for
network-critical physical infrastructure including InfraStruXure(R), its
revolutionary architecture for on-demand data centers, as well as physical
threat management products through the company's NetBotz(R) division. These
products and services help companies increase the availability and
reliability of their IT systems. Headquartered in West Kingston, Rhode
Island, APC reported sales of $2 billion for the year ended December 31,
2005, and is a Fortune 1000, Nasdaq 100 and S&P 500 Company.
All trademarks are the property of their respective owners.
For more information contact:
Media:
Chet Lasell, APC director, public relations-North America, 800-788-2208
ext. 2693, chet.lasell@apcc.com
Investors:
Debbie Hancock, APC director, investor relations, 401-789-5735, ext.
2994, debbie.hancock@apcc.com
SOURCE American Power Conversion
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Related links:
http://www.apc.com
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CONTACT:
Media: Chet Lasell, director, public
relations-North America, 800-788-2208 ext. 2693,
chet.lasell@apcc.com, or Investors: Debbie Hancock, director,
investor relations, +1-401-789-5735, ext. 2994,
debbie.hancock@apcc.com, both of American Power Conversion
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