HARTSVILLE, S.C., Nov. 20 /PRNewswire-FirstCall/ -- When Community
Coffee wanted a new 16 oz. brick pack, it turned to Sonoco (NYSE: SON) to
develop an outer liner that delivers not only improved shelf appeal, but
also compatibility with the already existing brick package inner liner. It
was an added challenge to ensure the two liners were compatible -- they had
to fit together perfectly.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO )
"The outer liner needed a new look. It has to stand out on the shelf
and catch the consumer's eye," said Ray Cate, general manager of Technical
Services at Community Coffee. "Because of Sonoco's expertise in packaging
and Keating Gravure operations, we trusted they could maintain the
integrity of the existing package while they developed an updated look for
it."
"One challenge was figuring out which material would best provide for
the bag's qualifications," said Catherine Stanley, senior account
representative at Sonoco. "Community Coffee needs to be able to seal
through the new film/paper structure without diminishing the aesthetics of
the package. And, the package has to be tough enough to withstand
distribution, yet easy enough for the consumer to open."
Sonoco engineers were able to meet this challenge by making the outer
liner with a polyester-laminate material. The new structure, which is made
at Sonoco's Waco, Texas, facility, required special attention to the exact
structure of an already produced inner liner.
This high gloss of the reverse-printed polyester presents a premium
appearance, compared with the former surface-printed paper structure. The
rotogravure printing process used in conjunction with Keating Gravure's
unique engraving processes delivers exceptional details, including a
black-and-white illustration of the home that Community Coffee customers
easily recognize.
Customers can see the new outer liner on a variety of Community Coffee
brands, including Dark Roast, Between Roast, Medium Roast, Light Medium
Roast, New Orleans Blend and Community Lite. The packages are available for
purchase at retail stores throughout the Southeast and at
CommunityCoffee.com.
About Sonoco
Sonoco, founded in 1899, is a global manufacturer of industrial and
consumer products and provider of packaging services, with more than 300
operations in 35 countries, serving customers in some 85 nations. For more
information on the Company, visit http://www.sonoco.com.
About Community(R) Coffee
Community(R) Coffee was founded in 1919 in Baton Rouge, Louisiana by
Henry Norman "Cap" Saurage. Today, Community Coffee is still family owned
and operated, and is the largest family-owned retail coffee brand in
America. Community Coffee products are available in Louisiana, Texas and
the Southeast in grocery stores, offices, restaurants, hotels and
convenience stores. The products can also be found at CC's Coffee House
locations in Baton Rouge, Lafayette and New Orleans as well as through
CommunityCoffee.com. Community Coffee proudly roasts and packages its fine
coffees locally in Louisiana. For more information, visit
http://www.CommunityCoffee.com.
SOURCE Sonoco
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Related links:
http://www.sonoco.com
http://www.CommunityCoffee.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Roger Schrum, Sonoco, +1-843-339-6018
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