NEW YORK, Nov. 20 /PRNewswire/ -- Just in time for the holiday shopping
season, Ziff Davis Media announced today the results of a consumer study,
fielded online among 1UP Network users in August 2007. The report conducted
and presented by comScore, highlights growing consumer buying interests and
trends amongst the gaming demographic.
"This Thanksgiving weekend truly kicks off the year's busiest shopping
season," states Rey Ledda, VP, Marketing, Events, and Research. "In a
community where the value of word-of-mouth reigns supreme, the gaming
demographic is becoming increasingly recognized as significant consumers
and influencers by retailers, not just for their large investments in
gaming- related products, but general products as well. Conducting this
study among 1UP Network users allows us to gain invaluable insight not only
for our own marketing efforts, but also for our advertisers. Through this
information, we are able to better understand and pinpoint the buying
patterns among this important group of consumers and help determine what
they're looking for in future purchases."
The report, which garnered response from a predominantly male audience
with an average age of 24, reflects a peaked interest particularly in the
entertainment and technology realm, such as consumer electronics, music and
movie purchases.
Some survey highlights include:
-- The gaming community is heavily comprised of technology enthusiasts.
Over 80 percent own a mobile phone, DVD player, and desktop computer
and over 50 percent own a digital camera, MP3 player (without video),
Wi-Fi products, PC storage/hard drive and flat panel PC monitor.
-- Gamers are looking ahead to the latest technology for future purchases,
with about one-third considering a purchase in the next six months of
flat panel/plasma/LCD TVs, HDTVs and high end audio systems and another
25 percent considering purchasing digital camcorders and
laptop/notebook computers.
-- Gamers are enthusiastic about and comfortable with new technology and
consumer electronics (93 percent), with 76 percent described by their
friends as being into the latest technology and 61 percent being the
first amongst their friends to buy new technology gadgets.
-- Music is an important part of gamers' lives. MP3 players are on the
rise within the gaming community, with 71 percent planning on
purchasing an Apple iPod in the next six months, 43 percent Microsoft
Zune, 28 percent Apple iPhone, and 24 percent Creative Labs.
-- Gamers are avid movie watchers, with 64 percent going to theaters at
least once a month, 91 percent watching a DVD movie at least once a
month and 76 percent renting an average of 7 movies in the last 6
months.
-- Gamers enjoy a variety of movie genres. What types of movies do they
prefer?
-- Comedy (89 percent)
-- Action/adventure (88 percent)
-- Science fiction (79 percent)
-- Animated (64 percent)
-- Comic book (59 percent)
-- War (58 percent)
-- Martial arts (58 percent)
-- Anime (51 percent)
-- Horror (51 percent)
To check out what the 1UP Network is all about, please log on to:
http://www.1up.com. For more information about the 1UP Network, please log
on to: http://gamegroup.ziffdavis.com
About 1UP Network
1UP Network (gamegroup.ziffdavis.com), a division of Ziff Davis Media
Inc., and is the largest integrated gaming media publisher in the United
States, reaching over 24 million gamers. 1UP Network publishes magazines
including EGM (Electronic Gaming Monthly) and Games for Windows: The
Official Magazine, as well as the social networking and editorial hub
1UP.com, file download destination FileFront.com, video site
GameVideos.com, community- driven game help site MyCheats.com, gaming news
aggregator GameTab.com, and a set of podcasts including leading videocast
The 1UP Show.
Contact:
Nikki Flynn
1UP Network
415-547-8184
nikki_flynn@ziffdavis.com
SOURCE Ziff Davis Media
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Related links:
http://www.ziffdavis.com
http://www.1up.com http://gamegroup.ziffdavis.com
CONTACT:
Nikki Flynn of 1UP Network, +1-415-547-8184,
or nikki_flynn@ziffdavis.com
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