Latest Newspaper Partnership Doubles Website's Print Audience
SAN FRANCISCO, Nov. 22 /PRNewswire/ -- CBS MarketWatch.com, the most
visited financial news site on the Web, will now provide "the story behind the
numbers" to some 100,000 newspaper readers as the primary business news
provider to the new San Francisco Examiner, which relaunches today as a
morning daily.
The new partnership was announced by MarketWatch.com, Inc. (Nasdaq: MKTW)
and the San Francisco Examiner, now owned by San Francisco publisher Ted Fang.
Starting today, the Examiner's daily business section will feature a varied
selection of CBS MarketWatch.com's much vaunted financial content, which
includes market news; personal finance, IPO and mutual fund coverage; as well
as weekly columns. CBS MarketWatch.com content will also be carried on
examiner.com, the newspaper's website.
This is the second newspaper alliance for MarketWatch.com, one that will
more than double its print readership. Last September, the company became the
primary business news provider to the Daily News Express, the commuter edition
of the New York Daily News, with 75,000 readers.
Today's announcement also marks a homecoming of sorts for MarketWatch.com
CEO Larry Kramer and several of his key editors. Kramer served as Executive
Editor of the paper from 1986 to 1991. CBS MarketWatch.com Editor-in-Chief
Thom Calandra was also an Examiner reporter and columnist, as were several
other MarketWatch.com staffers.
"The Examiner provides CBS MarketWatch.com with a prominent presence in
San Francisco, our home town and one of the nation's most influential media
markets," Larry Kramer said. "The alliance attests to the quality of CBS
MarketWatch.com content -- which draws nearly 10 million Web visitors per
month and is simply the best in the business, whether delivered over the
Internet or by our partners in print, broadcast and wireless media."
Said Martha Steffens, San Francisco Examiner's Executive Editor:
"CBS MarketWatch.com offers The Examiner top-notch reporting at Internet
speed, as well as expertise in the technology companies and stories that
interest our readers most. As a San Francisco-based content provider, CBS
MarketWatch.com reflects the spirit and interests of our market."
The Examiner partnership is the latest of a succession of MarketWatch.com
licensing agreements. The company licenses news, features, commentary and
interactive charting tools to scores of online websites including the top ten
online brokerages, as well as to banks, media, publishing and other
businesses.
About MarketWatch.com, Inc.
MarketWatch.com, Inc. a leading interactive financial media company
provides fast, relevant information via the Internet, television, radio, and
print to help people make and save money. The Company operates comprehensive,
financial Internet Web sites at http://cbs.marketwatch.com and
http://www.bigcharts.com and, in a joint venture with the Financial Times of
London, launched its first international site at http://www.ftmarketwatch.com.
MarketWatch.com's financial news and tools are licensed in custom-designed
formats by major brokerages and Internet sites. The Company also produces CBS
MarketWatch Weekend, covering over 81% of the U.S. on 130 CBS television
stations, and provides daily business and economic reports on CBS Television
and Radio Network news programming. The MarketWatch.com Radio Network
reports, distributed by Westwood One, are heard in the top ten U.S. markets on
137 stations.
Founded in 1997 and headquartered in San Francisco, MarketWatch.com has
facilities and bureaus in New York City, Minneapolis, Washington D.C., Los
Angeles, Chicago, Boston, Seattle, Detroit, Atlanta, Dallas, Tokyo, Hong Kong
and London. The MarketWatch.com Web sites are the most popular Internet
destinations for business and financial news and information, according to the
latest data from Media Metrix.
SOURCE MarketWatch.com, Inc.
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Related links:
http://cbs.marketwatch.com
CONTACT:
Elizabeth Ames of i-Media Communications,
212-517-6484, or, mobile, 917-721-6277, or imedia2001@yahoo.com,
for MarketWatch.com, Inc.
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