PHOENIX, Nov. 22 /PRNewswire/ -- Circle K Stores Inc. today announced the
launch of their new Talk-and-Go Mobile(R) Pay-as-you-go Wireless Phone across
the USA.
Offered through more than 2,100 Circle K Store locations, the new Talk-
and-Go Mobile Pay-as-you-go Wireless Phone provides consumers the benefits of
wireless calling without having to sign a contract or the hassles of setting
up a new account, credit checks and paying for minutes that are never used.
"The Talk-and-Go Mobile program was developed with the needs of today's
budget-conscious consumer in mind who is seeking an easy to understand
wireless program. Pay-as-you-go wireless phones have become an increasingly
popular choice for consumers because they offer all of the same benefits of
contract programs, without the contracts or monthly bills. You only pay for
what you use," said David O'Toole, Manager of Telecom Services for Circle K.
"We believe Talk-and-Go Mobile will also be a favorite choice for parents
because it helps them control how much their children can spend," O'Toole
added.
Talk-and-Go Mobile offers a Nokia phone with a pre-assigned local
telephone number and is ready to use immediately out of the box. They include
all the features today's consumer wants: Nationwide Long Distance, Voice
Mail, Caller ID, Call Waiting, Three-way Calling, Text and Instant Messaging,
and more.
Customers are able to manage their accounts easily with a bi-lingual,
automated customer-care system in Spanish and English. Designed to be
customer-friendly and easily accessible, customer services include automatic
balance notification and the ability to easily add airtime from the mobile
phone. Additionally bi-lingual phone instruction manuals and program
collateral ensure the program is easily understood by today's diverse
consumers. Recognizing that many Circle K customers need to stay in touch
with family and friends in other countries, the program also offers cost-
effective international calling to more than 200 countries with competitive
pricing compared to most prepaid wireless services.
Air time for the new Talk-and-Go Mobile program is just 20 cents per
minute, with coverage reaching across the USA. Refill pins are available in
denominations of $25, $50, $75 or $100 at all participating Circle K stores in
the US. All Talk-and-Go Mobile customers will receive the same low rate per
minute and 120 days airtime-expiration balance no matter what denomination
they buy. If accounts are refilled within 120 days, customers carry their
unused balance over.
The Circle K Talk-and-Go Mobile program is enabled by Ztar mobile, a
leading mobile virtual network enabler (MVNE).
"Circle K is nationally recognized for offering quality and convenience to
its customers. Working closely with Circle K, we were able to devise an end-
to-end wireless program that is specifically tailored to the needs of their
customers," said Mark Baehr, vice president, Ztar mobile.
Talk-and-Go Mobile should be a great choice for Circle K customers as it
is customized to fit their needs. With it, Circle K customers can actively
manage costs in real time, refill airtime at their Circle K stores,
economically procure service and forbear long-term commitments," Baehr added.
About Circle K Stores Inc.
Circle K Stores Inc. is a wholly owned subsidiary of Alimentation Couche-
Tard Inc., the leader in the Canadian convenience store industry. In North
America, Couche-Tard is the fourth largest convenience store operator and the
second largest independent (not integrated with a petroleum company)
convenience store operator. The Company currently operates a network of 4,898
convenience stores, 3,073 of which include motor fuel dispensing, located in
eight large geographic markets, including three in Canada and five which cover
23 American states in the United States. Some 34,000 people work at Couche-
Tard's executive offices and throughout the network.
About Ztar mobile, Inc.
Based in Dallas, Texas, Ztar mobile, Inc., a Mobile Virtual Network
Enabler, delivers turnkey wireless solutions that enable clients to deliver
private branded wireless services to their customers. Ztar mobile provides a
complete outsourced solution, from airtime to service creation, billing and
customer care. For more information please visit http://www.ztarmobile.com .
SOURCE Ztar mobile, Inc.
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Related links:
http://www.ztarmobile.com
CONTACT:
Dan Stiel of Circle K Stores Inc.,
+1-602-728-3208; or Matt Callahan of Ztar mobile, Inc.,
+1-214-231-0103 x 4050, or press@ztarmobile.com
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