ST. PETERSBURG, Fla., Nov. 24 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) today announced plans to reorganize the company to
focus on businesses which maximize its proprietary and strategic advantages.
Specifically, Catalina said it will realign and restructure its domestic and
international businesses to focus primarily on point-of-sale applications
within the consumer packaged goods, retail and pharmaceutical industries. The
company believes these businesses will provide profit, cash flow and growth
opportunities.
The decision to focus on this business strategy is the result of an
assessment initiated by Catalina Marketing's Board of Directors and Michael R.
O'Brien, Catalina Marketing's interim chief executive officer. Mr. O'Brien
said, "As we have conducted an overall assessment of the business and its
potential, it has become clear that our best opportunities to generate long-
term value are in Catalina's proprietary products and services. These areas
require Catalina's complete focus and energy at the present time."
The company said it plans to examine strategic alternatives for other
units of its business, including its direct mail division, Catalina Marketing
Direct Marketing Services, its custom research division, Catalina Marketing
Research Solutions and Pacific Media, a Tokyo-based outdoor advertising
business. The alternatives to be considered include the possible sale or
divestiture of these units. In connection with the reorganization, Catalina
has accepted the resignation of Patricia A. Melanson, group president, and is
in the process of reorganizing the reporting structure of its executive
management to better reflect the company's renewed focus.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This combination
of insight and access provides marketers with the ability to execute behavior-
based marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an array of
behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers for the issuance
of certain product coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional activities
and programs with the company's customers, the pace of installation of the
company's store network, the policies and programs of the company's retail
partners, the success of new services and businesses and the pace of their
implementation, and the company's ability to maintain favorable client
relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Investors, Christopher W. Wolf, Executive
Vice President and Chief Financial Officer, +1-727-579-5218, or
Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or
Media, Susan Gear, Executive Director, Marketing,
+1-727-579-5452, all of Catalina Marketing Corporation
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