ST. PETERSBURG, Fla., Nov. 29 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) today announced it has sold its Catalina Marketing
Research Solutions division to Schulman, Ronca, & Bucuvalas, Inc. (SRBI). The
specific terms of the agreement have not been disclosed. This sale concludes
the series of four divestitures previously announced by the company.
"The conclusion of this business deal is in alignment with the long-term
growth and profitability plan established for Catalina Marketing," said Dick
Buell, chief executive officer. "Going forward, the company will focus on its
strategic assets, which include the combination of its network of manufacturer
sponsors, its relationship with its retail partners and its proprietary
solutions powered by the company's intellectual property. Future business
pursuits will leverage these key strengths."
Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com ) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing
offers an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers and retailers,
government and regulatory statutes, rules, regulations and policies, the
effect of economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers, the pace of
installation of the company's store network, the success of new services and
businesses and the pace of their implementation, the company's ability to
maintain favorable client relationships, the outcome and impact of an ongoing
SEC investigation into certain of the company's prior fiscal years, and the
outcome and impact of the pending shareholder class action and derivative
lawsuits.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Investors, Bob Woltil, Interim Chief
Financial Officer, +1-727-579-5307, or Joanne Freiberger, Vice
President, Finance, +1-727-579-5116, or Media, Rachel Keener,
Corporate Communications Manager, +1-727-579-5224, all of
Catalina Marketing Corporation
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