GLEN BURNIE, Md., Nov. 29 /PRNewswire-FirstCall/ -- Harte-Hanks, Inc.
(NYSE: HHS), a worldwide, direct marketing and targeted media company, today
announced that its data quality services offering, Harte-Hanks Advanced Data
Quality (ADQ), has been enhanced to include LACSLink, a United States Postal
Service(R) (USPS) product that provides mailers with an automated method of
obtaining new addresses whenever a rural-style address is changed to a city-
style address. Such address changes are known as "911 address conversions."
With more than five million records in the LACSLink product, LACSLink
provides mailers an automated method of accessing and obtaining these updated
addresses. With the LACSLink connector built in, Harte-Hanks ADQ -- which
verifies, corrects and enhances consumer and business contact information
across multiple channels including direct mail, telephone and e-mail -- helps
clients achieve increased deliverability, more timely delivery, improved
response rates and reduced mailing costs.
"Companies can improve data accuracy for targeted communications, cutting
marketing costs and increasing brand loyalty through enabling accurately
addressed mail and messaging," said Kathy Calta, corporate officer and senior
vice president, Harte-Hanks. "The costs associated with undeliverable mail
can hinder customer retention and pull valuable dollars from other important
marketing initiatives."
Harte-Hanks ADQ is an iterative, business-to-business and business-to-
consumer process that combines several USPS processes, among them NCOALink(TM)
(a USPS change-of-address product), and the Harte-Hanks reference database, a
repository that holds more than one billion U.S. name and address
combinations. By verifying, correcting and enhancing multichannel contact
information, Harte-Hanks ADQ helps to eliminate undeliverable mail, which
improves data integrity, reduces costs to marketing organizations and ensures
messages get delivered to valuable customers, ultimately providing a strong
return on investment (ROI).
About LACSLink
Today, the new LACSLink service gives users the ability to make address
corrections to their database, prior to mailing, with an automated method of
obtaining new address information when a 911 conversion has occurred.
Currently, there are 5.5 million conversions in the database, with 400,000
address conversions added in fiscal year 2004.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks Direct
Marketing improves the return on its clients' marketing investment with a
range of services organized around five solution points: Construct and update
the database -- Access the data -- Analyze the data -- Apply the knowledge --
Execute the programs. Expert at each element within this process, Harte-Hanks
Direct Marketing is highly skilled at tailoring solutions for each of the
vertical markets it serves. Harte-Hanks Shoppers is North America's largest
owner, operator and distributor of shopper publications, with shoppers that
are zoned into more than 900 separate editions reaching in excess of 11
million households in California and Florida each week.
Harte-Hanks is a non-exclusive Full Service Provider Licensee of the
United States Postal Service. The following trademarks and registrations are
owned by the USPS: NCOALink, LACSLink, United States Postal Service and USPS.
Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks,
Inc.
SOURCE Harte-Hanks, Inc.
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Related links:
http://www.harte-hanks.com
CONTACT:
Chet Dalzell, +1-212-520-3232,
chet_dalzell@harte-hanks.com, or Michelle Boockoff-Bajdek,
+1-978-436-8729, mbb@hartehanks.com, both of Harte- Hanks; or
Brenda Menard of Horn Group, Inc., +1-781-356-7133,
bmenard@horngroup.com
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