-- Targeted Paperless Couponing Wins in Broadband Content Awards Ceremony --
ANAHEIM, Calif., Nov. 30 /PRNewswire/ -- At The Bandies Awards 2001 event,
held concurrently with the Western Cable Show, Catalina Marketing Corporation
(NYSE: POS), the leading provider of loyalty marketing programs, and
RespondTV, the leading infrastructure and service provider for interactive TV
content, took the top prize in the Killer Application category.
The winning interactive campaign was the first of its kind to allow
television viewers to use their remote to enter loyalty card account
information during targeted ads and then automatically receive a discount the
next time they make a purchase at a participating supermarket. The campaign
integrates RespondTV's interactive TV transaction processing capabilities with
the Catalina Marketing Network(R) to provide an integrated solution for the
consumer packaged goods industry.
"RespondTV is grateful for this unique acknowledgement by the television
industry and looks forward to continuing to pioneer interactive solutions with
visionary partners such as Catalina Marketing," says David Kaiser, RespondTV
CEO.
"We are excited that the work we are doing with RespondTV has been
recognized as an innovative new way to reach consumers," said Eric Williams,
Senior Vice President of Research and Development and Chief Technology Officer
for Catalina Marketing. "Our targeted paperless couponing platform is the
first step that we have taken in the interactive TV arena, and we look forward
to developing other cutting-edge programs."
Founded in 2000, The Bandies celebrate the best in broadband content,
celebrating the best efforts being made to extend traditional television and
home entertainment with new technologies and tools
( http://www.thebandies.com ). RespondTV was also nominated for two other
awards in the Best Enhanced TV Advertising category.
RespondTV ( http://www.respondtv.com ) is a leading infrastructure and service
provider for interactive television content delivery and response management.
With partnerships spanning all major ITV middleware platforms, RespondTV is
able to deliver a cross-platform, end-to-end delivery system for interactive
television content. The company offers television programmers, network
operators, and advertisers the most comprehensive enhanced television services
available. Services range from serving, hosting, reporting, and transaction
processing capabilities to t-commerce and direct response applications.
RespondTV has built a state-of-the-art server network that can handle ETV
traffic generated by television-sized audiences. RespondTV is compatible with
most major standards-based enhanced TV systems and set-top boxes including
AOLTV, Liberate, Microsoft TV, OpenTV, Philips, PowerTV, Sony, WebTV,
WorldGate, and UltimateTV. The company is backed by equity investments from:
AT&T Corp., Comcast, GECapital, Integrity Partners, Liberty Digital Inc.,
Sequoia Partners, Showtime Networks, Tribune Ventures and United Television.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
( http://www.catalinamarketing.com ) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation and RespondTV
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Related links:
http://www.catmktg.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Carolyn Mahoney Lopez of Catalina Marketing
Corporation, +1-714-254-6783, or
carolyn.lopez@catalinamarketing.com; or Suzanne Stefanac of
RespondTV, +1-415-901-4180, or suzanne@respondtv.com
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