Seven of Top 10 Home Builders Rely on Ultimate Electronics for Equipment
Sourcing and Installation
THORNTON, Colo., Nov. 30 /PRNewswire-FirstCall/ -- Ultimate Electronics,
Inc. (Nasdaq: ULTE), a leading specialty retailer of home entertainment and
consumer electronics products in 14 states, today announced it has recently
signed contracts with eight of the largest home builders in the U.S. Ultimate
Electronics now supplies high-end home theater, home networking/structured
wiring, security, and central vacuum equipment, as well as installation
services to over 25 home builders, including all of the five largest builders,
and seven of the top 10 builders.
"Our partnership with Ultimate Electronics has been smooth and effective,"
said Nick Parks, Marketing Manager for Pulte Homes. "Ultimate has provided
exceptional service and speed when we needed it most -- at the start of an
important promotion. We chose Ultimate as the supplier of plasma TVs that we
are giving to every customer that purchases a home during the fourth quarter.
The decision to leverage Ultimate's products and services during the promotion
has helped us increase traffic by 30% and increase sales 25% over the same
period last year. Ultimate helped us sell more homes and better satisfy our
customers. We are now looking for additional ways to utilize Ultimate in
other parts of the sales and construction process to build on our current
momentum."
Ultimate Electronics continues to be the supplier of choice for builders
throughout Colorado, as well as in Dallas / Ft. Worth, Las Vegas, Phoenix, St.
Louis and Tucson. In recognition of its leading position in the home
installation market, CE Pro magazine recently named Ultimate Electronics the
country's #1 provider of full structured wiring.
"The nation's home builders look to Ultimate Electronics for our
reliability and expertise," said Gerry Demple, Senior Vice President of
Services for Ultimate Electronics. "Consumers trust Ultimate to provide
quality products and professional installation, and our dedicated service
professionals continue to exceed our builders' expectations. We look forward
to growing this area of our business by partnering with additional home
builders and expanding our relationship with current clients."
About Ultimate Electronics, Inc.
Ultimate Electronics is a leading specialty retailer of home entertainment
and consumer electronics products in 14 states. The company operates
65 stores, including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas,
Minnesota, Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and
Utah under the trade name Ultimate Electronics(R) and 11 stores in Colorado
under the trade name SoundTrack(R). In addition, the company operates Fast
Trak Inc., an independent electronics repair company. Ultimate Electronics
has received numerous industry awards including Audio Video International's
2003 "Top 10 Audio/Video Retailer of the Year." For more information, please
visit http://www.ultimateelectronics.com.
Forward-Looking Statements
The statements made in this news release, other than those concerning
historical financial information, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Forward-
looking statements are made based upon management's current expectations and
beliefs concerning future developments and their potential effects upon the
company. These forward-looking statements include statements regarding the
growth of the builder business. Actual results may differ materially from
those included in the forward-looking statements due to a number of factors,
including, but not limited to: general economic conditions; actions of
competitors; relationships with vendors; inability to attract and retain
qualified personnel; pricing and availability of certain commodities;
downturns in the housing market; terrorism and acts of war; and other risks
identified in the company's Annual Report on Form 10-K for the fiscal year
ended January 31, 2004, filed with the Securities and Exchange Commission on
April 16, 2004. There can be no assurance that future developments affecting
the company will be those anticipated by management. The company disclaims any
obligation to update or revise any of the forward-looking statements that are
in this news release.
Media Contact:
Mac McNeer
Ashton Partners
312-553-6742
SOURCE Ultimate Electronics, Inc.
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Related links:
http://www.ultimateelectronics.com
Company News On-Call:
http://www.prnewswire.com/comp/877054.html
CONTACT:
Media, Mac McNeer of Ashton Partners,
+1-312-553-6742, for Ultimate Electronics
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