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Bull Run Corporation Announces Fiscal Year Results

    ATLANTA, Nov. 30 /PRNewswire-FirstCall/ -- Bull Run Corporation
(OTC: BULL) today announced a net loss of $14.6 million for its fiscal year
ended August 31, 2004, compared to a net loss of $38.0 million for the prior
fiscal year.  The net loss for the fourth quarter ended August 31, 2004 was
$5.5 million, compared to $27.0 million for the comparable period in the prior
year.
    In August 2004, the Company announced that it was discontinuing its
Affinity Events business segment to focus on its core, historically-profitable
operations, consisting of its Collegiate, Association Management and
Printing/Publishing business units.  The loss from discontinued operations was
$2.8 million in the recently completed quarter, and $7.5 million for the
fiscal year ended August 31, 2004.  Current fiscal year results were also
unfavorably affected by a $3.3 million non-cash goodwill impairment charge.
Prior fiscal year results were unfavorably affected by a $30.5 million non-
cash goodwill and acquisition intangibles impairment charge and a $5.2 million
deferred tax provision to fully reserve the net carrying amount of deferred
tax assets, and were favorably affected by a $9.4 million gain on the
disposition of investments, net of other non-cash charges associated with
investment assets.
    The Company's operating subsidiary, Host Communications, Inc., generated
revenues from continuing operations for the fourth quarter and fiscal year
ended August 31, 2004 of $7.2 million and $55.8 million, respectively,
compared to $8.5 million and $64.1 million for the fourth quarter and fiscal
year ended August 31, 2003, respectively.  The decline compared to the prior
year was due primarily to the termination of certain of the Company's
collegiate contracts at the end of the 2003 fiscal year.  The Company has
entered into new multi-year contracts for multi-media marketing rights with
the University of Arizona and Oklahoma State University which began generating
revenue in September 2004, and recently announced a ten-year extension of its
multi-media marketing rights agreement with the University of Kentucky.  The
Company has also recently extended its contract to manage CrossSphere
(formerly, the National Tour Association), the nearly 4,000-member global
association for the packaged travel industry, for an additional three years
though 2007.
    The Company also recently entered into an agreement to sell assets
associated with the Hoop-It-Up 3-on-3 basketball tour and the 3v3 Soccer
Shootout tour.  These tours were the primary components of the Company's
discontinued Affinity Events business segment.  The transaction is subject to
conditions to closing and is expected to close within the next 30 days.
    Robert S. Prather, Jr., the Company's President and CEO commented, "With
the recent discontinuation and agreement to sell our Events business, we are
now poised to focus on our core Collegiate and Association relationships.  We
are very pleased with what Tom Stultz, our new CEO at HOST, has brought to the
Company.  Since arriving in August, he has been faced with some tough
decisions in order to eliminate losses and reduce overhead costs, while re-
establishing key business partner relationships.  We are very excited about
the addition of our new Collegiate properties and the recent extensions of
some key contracts, and we look forward to aggressively pursuing new
opportunities with both our existing properties as well as other universities,
collegiate conferences and associations."
    Bull Run, through its wholly-owned operating company, Host Communications,
Inc., provides comprehensive sales, marketing, multimedia, special event and
convention/hospitality services to NCAA Division I universities and
conferences and national/global associations.  Bull Run's common stock is
quoted on the Pink Sheets ( http://www.pinksheets.com ), a centralized
quotation service for OTC securities, using the symbol "BULL".  Additional
company information and stock quotes are available on the Company's corporate
web site at http://www.bullruncorp.com .

    Forward-Looking Statements
    Certain statements in this press release are "forward looking" statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are not guaranties of future performance and actual results
may differ materially from those forecasted.

    Summarized financial results for each of the three months and years ended
August 31, 2004 and 2003 follow:


                             BULL RUN CORPORATION
                      Comparative Results of Operations
                   (in thousands, except per share amounts)

                                        Three Months Ended      Year Ended
                                            August 31,          August 31,
                                          2004      2003      2004      2003

    Revenue from services rendered       $7,168    $8,546   $55,779   $64,129
    Operating costs and expenses:
      Direct operating costs for
       services rendered                  3,670     5,221    35,699    42,603
      Selling, general and
       administrative                     4,784     4,928    18,220    20,397
      Amortization and impairment of
       acquisition intangibles              314    21,316     4,554    22,141
                                          8,768    31,465    58,473    85,141
        Loss from operations             (1,600)  (22,919)   (2,694)  (21,012)
    Equity in losses of affiliated
     companies                                        (51)               (204)
    Loss on issuance of shares by
     affiliate                                                         (2,339)
    Gain on disposition of investments             17,150              17,150
    Reduction in valuation of
     investments in affiliates                     (2,562)             (5,189)
    Net change in value of certain
     derivatives                            347       673     1,294    (1,035)
    Debt issue cost amortization           (293)     (628)   (1,171)   (2,367)
    Interest and other, net              (1,162)   (2,037)   (4,566)   (8,226)
       Pretax loss from continuing
        operations                       (2,708)  (10,374)   (7,137)  (23,222)
    Income tax provision                           (5,222)             (5,222)
       Loss from continuing operations   (2,708)  (15,596)   (7,137)  (28,444)
    Discontinued operations              (2,755)  (11,445)   (7,474)   (9,542)
       Net loss                          (5,463)  (27,041)  (14,611)  (37,986)
    Preferred dividends                    (579)     (321)   (2,237)   (1,149)
       Net loss available to common
        stockholders                    $(6,042) $(27,362) $(16,848) $(39,135)

    Loss per share available to common
     stockholders, basic and diluted:
    Continuing operations                $(0.65)   $(3.86)   $(2.01)   $(7.42)
    Discontinued operations               (0.55)    (2.77)    (1.60)    (2.40)
       Net loss                          $(1.20)   $(6.63)   $(3.61)   $(9.82)
    Weighted average number of common
     shares outstanding, basic and
     diluted                              5,034     4,129     4,668     3,987


SOURCE Bull Run Corporation




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Related links:
  • http://www.bullruncorp.com
    CONTACT:
    Robert S. Prather, Jr., President & Chief
    Executive Officer, +1-404-266-8333, or Frederick J. Erickson,
    VP-Finance & Chief Financial Officer, +1-859-226-4376, both of
    Bull Run Corporation; or Thomas J. Stultz, President & Chief
    Executive Officer of Host Communications, Inc., +1-859-226-4356