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Parlux and Tourneau Showcase the New Paris Hilton Watch

    NEW YORK, Nov. 30 /PRNewswire-FirstCall/ -- Parlux Fragrances, Inc.
(Nasdaq: PARL) announced that in a showing by invitation only, Parlux and
Tourneau, the world's largest watch store, will introduce today the new
and exciting Paris Hilton Limited Edition watch.
    At the request of Ms. Hilton, the first watch created for her will be
auctioned off to the highest bidder by Antiquorum Auction House for the
benefit of Memorial Sloan Kettering for Breast Cancer Research.
    Ilia Lekach, Chairman and CEO of Parlux, said, "I am very happy to be
part of this charitable event, which allows us to introduce one of the
finest time pieces ever created.  This special white diamond-encrusted
watch has been prepared with meticulous care and should serve as a source
of considerable enjoyment for the wearer."

    ABOUT PARLUX
    Parlux Fragrances, Inc. is a manufacturer and international
distributor of prestige products. It holds licenses for Paris Hilton
fragrances, watches, cosmetics, handbags and other small leather
accessories in addition to licenses to manufacture and distribute the
designer fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific
(OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly
Hills.

    The Company may periodically release forward-looking statements
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995.  Such forward-looking statements involve
known and unknown risks, uncertainties and other factors that may cause
actual results, performance or achievements of the Company or its industry
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
These risks and uncertainties include, among others, future trends in
sales and the Company's ability to introduce new products in a cost-
effective manner.  Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date thereof.
The Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.


SOURCE Parlux Fragrances, Inc.




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Related links:
  • http://www.parlux.com
    Company News On-Call:
  • http://www.prnewswire.com/comp/674987.html
    CONTACT:
    Ilia Lekach, ext. 116, or Frank A.
    Buttacavoli, ext. 117, both of Parlux Fragrances, Inc.,
    +1-954-316-9008