Shared Content and Commerce to Launch in Early 2001
NEW YORK, Dec. 1 /PRNewswire/ -- Playboy.com, Inc., the wholly owned
subsidiary of Playboy Enterprises, Inc. (NYSE: PLA) and the preeminent online
men's lifestyle and entertainment destination, today announced the formation
of a strategic alliance with Lycos.
Under the agreement, Playboy.com and Lycos will create a Playboy Channel
within the Lycos Network that will include selected Playboy.com content
highlights and PlayboyStore.com merchandise. The parties will also develop My
Playboy, a branded version of the My Lycos personalized start page. In
addition, Playboy.com will feature daily news stories from Wired News, part of
the Lycos Network.
The scope of the relationship will impact all of Playboy.com's revenue
streams, which include advertising, subscriptions and e-commerce.
"We're excited to work with Lycos, a global leader in content and
commerce, and plan to leverage that leadership to reach an expanded audience
for Playboy.com and drive traffic to the site," said Christie Hefner, Chairman
of Playboy.com. "Playboy.com's powerful brand and content make us the ideal
partner to help Lycos further reach the 18-34 male demographic."
About Playboy.com
Playboy.com; a wholly-owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company; is the
#1 lifestyle and entertainment destination Web site for men. Playboy.com
operates Playboy-branded Web sites targeting the entertainment and lifestyle
interests of young men, including: Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( http://cyber.playboy.com ), a members-only subscription site featuring
premium Playboy content and exclusive online events; the Playboy Store
( http://www.playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( http://auctions.playboy.com ), which auctions
Playboy-branded merchandise and admission to exclusive Playboy events, and
allows fans to auction their own Playboy memorabilia and collectibles.
Playboy.com also operates Cyberspice.com ( http://www.cyberspice.com ), a site
featuring premium adult entertainment under the Spice brand.
SOURCE Playboy.com
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Related links:
http://www.playboy.com
CONTACT:
Laura Sigman of Playboy.com, 212-261-5000,
ext. 3907
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