Huntington Park Location is One of More Than 510 Bilingual Cingular Stores
in Key Latino Markets Nationwide
Mayor Declares Saturday Cingular Wireless Day in Huntington Park
LOS ANGELES, Dec. 1 /PRNewswire/ -- Cingular Wireless will unveil its
largest retail store in the Los Angeles region tomorrow with a two-day
concert and community fair. The store, located at 6833 Pacific in
Huntington Park will be inaugurated by the city's Mayor, Juan R. Noguez,
and Cingular Wireless Chief Operating Officer Ralph de la Vega.
"We are pleased to realize our goal of reaching Latino consumers with
the opening of a state-of-the-art retail store in the community," said de
la Vega. "Huntington Park is home to one of the most vibrant Latino
business districts in the country. We are extremely pleased to invest in
this community and become partners in its bright future."
The Cingular Wireless store has resulted in 15 new jobs for the
Huntington Park area. The positions are expected to generate more than
$600,000.00 in annual employee wages and approximately $2,000,000.00 in
annual taxable sales revenues. The Huntington Park location is the most
modern and technologically- advanced store in the Los Angeles region with
interactive stations where customers can test the companies latest
products. All of the sales associates can assist customers in English and
Spanish and the store has committed to becoming an active member of the
local community.
"We welcome good corporate citizens like Cingular Wireless that are
willing to make long-term investments in our city," said Huntington Park
Mayor Juan R. Noguez. "Pacific Boulevard is the main artery of our city's
business district and will provide a tremendous opportunity for Cingular to
increase its business in the Latino community."
The Latino consumer market is the fastest growing segment in the U.S.
and is expected to be worth $1-trillion dollars by 2010. New Cingular
stores are bilingual/bicultural and located mainly in areas with high
numbers of Latinos, especially in Southern California, which is home to 25
percent of the nation's Latino population. Cingular has found that Latinos
lead all other U.S. consumers in almost every wireless category: they use
more minutes, make more long-distance calls, text message more often and
download more ringtones than the general population.
"Our entire staff is fully bilingual and from this community," said
Frankie Valenzuela, Cingular Wireless's Huntington Park Store Manager. "In
addition to the excellent service we provide to our English-speaking
customers, the Cingular staff is specifically trained to handle the needs
of Latino customers using culturally-appropriate sales and marketing
techniques."
Cingular's Latino focus comes from the very top of the company. Three
of its five top-ranked executives are Latino: Chief Operating Officer Ralph
de la Vega; Executive Vice President and General Counsel Joaquin Carbonell;
and Chief Information Officer Thaddeus Arroyo. Cingular was recently named
the best company for Latinos by DiversityInc's 2006 ranking of U.S.
companies.
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States,
serving 58.7 million customers. Cingular, a joint venture between AT&T Inc.
(NYSE: T) and BellSouth Corporation (NYSE: BLS), has the largest digital
voice and data network in the nation -- the ALLOVER(TM) network -- and the
largest mobile-to-mobile community of any national wireless carrier.
Cingular is a leader in third generation wireless technology. Its 3G
network is the first widely available service in the world to use HSDPA
(High Speed Downlink Packet Access) technology. Cingular is the only U.S.
wireless carrier to offer Rollover(r), the wireless plan that lets
customers keep their unused monthly minutes. Details of the company are
available at http://www.cingular.com/.
SOURCE Cingular Wireless
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Related links:
http://www.cingular.com/
CONTACT:
Art Navarro of Cingular Wireless,
+1-949-300-1329, or art.navarro@cingular.com; or Helen Sanchez of
ECG, +1-323-533-9227, or helen@estradausa.com, for Cingular
Wireless
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