ST. PETERSBURG, Fla., Dec. 2 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS), the global leader in one-to-one
marketing, announced today that it has received installation agreements with
multiple retailers and wholesalers, increasing the reach of the Catalina
Marketing Network(R) by more than 300 supermarkets. Supermarket installations
include LoBill Foods LLC, a division of Marsh Supermarkets, Inc. and Houchens
Industries, Inc. The additional supermarket count is composed of store
expansions with existing wholesaler relationships and new wholesaler
relationships, including Unified Western Grocers, Bozzuto's Inc., and White
Rose Food, a division of Di Giorgio Corporation.
"Catalina Marketing is excited about these new relationships and the
opportunity to help each of these retailers and wholesalers develop stronger
and more profitable relationships with their customers through the Catalina
Marketing Network," said Sue Klug, President of Retail Sales and Direct Mail.
"Our Network's integrated programs feature in-store printers and a host of
other targeted marketing products and services that allow retailers and
wholesalers to talk to customers on an individual level via personalized
communications. Through this expansion, we will be able to provide our
manufacturer clients with targeted marketing solutions that will reach even
more consumers."
The Catalina Marketing Network utilizes patented UPC-based scanner
technology to target and communicate with consumers based on current and
historical purchase behavior. Communications may include sampling,
advertising, couponing and loyalty programs depending on retailer or
manufacturer objectives.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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