A One-Year Supply of BURGER BUCKS(R) Good for Original WHOPPER(R) Fire-Grilled
Burgers Offered for Safe Return of 'Spongenapped' SpongeBob Inflatables
MIAMI, Dec. 2 /PRNewswire/ -- Burger King Corporation today announced it
is offering a reward of BURGER BUCKS(R) good for a one-year's supply of
Original WHOPPER(R) sandwiches for information leading to the safe return of
missing SpongeBob SquarePants inflatables. The gigantic blow-up figures began
popping up on tops of BURGER KING(R) restaurants on November 11, 2004 and have
been recently disappearing from their lofty perches across the nation.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
These incredibly fun and amazingly yellow blow-up figures are part of the
largest inflatable promotion in the history of the Quick Service Restaurant
industry, with just over 4,700 BURGER KING(R) restaurants playing home to a 9-
foot inflatable SpongeBob SquarePants. These inflatables are a larger-than-
life reminder that BURGER KING(R) restaurants currently offer a number of
collectible toys and watches featuring SpongeBob and Friends. However, even
these toys and watches are disappearing at an alarming rate, through both
mundane and mysterious means, from BURGER KING(R) restaurants everywhere.
"As to the motives behind these apparent 'spongenappings,' we can only
speculate. We did receive one ransom note related to an inflatable SpongeBob
disappearance in Minnesota," said Russ Klein, Chief Marketing Officer, Burger
King Corporation.
"Now, of course, Burger King Corporation does not condone 'spongenappings'
and strongly discourages anyone from going on rooftops or doing anything
illegal to swipe a SpongeBob SquarePants Inflatable," said Klein. "Our reward
only applies to previously 'napped SpongeBob SquarePants Inflatables.
"We are concerned about our missing, massive sponges and the effect their
absence is having on SpongeBob fans, employees, children and parents
everywhere. We hope the reward will help these AWOL SpongeBob's find their
way home," Mr. Klein said.
Anyone with information leading to the safe return of a missing SpongeBob
SquarePants inflatable should call (305) 378-3998 to qualify for the reward.
About The SpongeBob SquarePants Movie Promotion at BURGER KING(R)
Restaurants
Burger King Corporation and Nickelodeon have teamed up to offer BURGER
KING(R) Guests the opportunity to collect 12 different toys from The SpongeBob
SquarePants Movie. Guests can also choose to purchase any of five different
watches featuring SpongeBob and Friends. The watches are available for $1.99
with the purchase of any value meal. Pricing and participation may vary. For
a limited time while supplies last.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,200 restaurants in all 50
states and in 62 countries and territories around the world. Ninety percent of
BURGER KING restaurants are owned and operated by independent franchisees,
many of them family-owned operations that have been in business for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2004, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Alison Russell, Burger King Corporation,
+1-305-378-7277
EDITORS' ADVISORY: These BURGER KING(R) toys are only available
while supplies last at participating BURGER KING(R) restaurants
in the USA, Canada, their respective territories and possessions,
overseas military installations, Aruba, Curacao, Dominican
Republic, Freeport, Grand Cayman, Jamaica, Nassau, St. Maarten,
and participating restaurants located in Mexico within 30 miles
of the U.S. border. The one year's supply of Original WHOPPER(R)
sandwiches will be delivered via Burger King Corporation's
Original WHOPPER(R) coupons. BURGER KING(R) promotional toys are
not intended or recommended for children under 3 years of age.
Toddler toys for children under 3 years of age are available upon
request.
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