E.piphany E.6(TM) Software Solution to Provide Enriched Customer Service
And Marketing Platforms for CIGNA's Growing Life, Accident and Supplemental
Health Insurance Businesses in Asia Pacific
SINGAPORE, Dec. 3 /PRNewswire-FirstCall/ -- E.piphany, Inc. (Nasdaq: EPNY)
today announced that CIGNA International, the global business unit of CIGNA
Corporation (NYSE: CI), has chosen E.piphany's next-generation customer
relationship management (CRM) software suite, the E.piphany E.6 software
solution, to provide enhanced customer service and marketing insight for its
Asia Pacific insurance and pension businesses. CIGNA International signed as
an E.piphany customer in the third quarter of 2002.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
CIGNA International Asia Pacific region is currently implementing
E.piphany software as part of its enriched customer focus model. Deployment
is scheduled for completion in January 2003. The multi-country deployment of
the E.6 solution, starting with Korea and Hong Kong followed by Taiwan and
New Zealand, underscores the ease of implementation and ease of rollout of
this J2EE-based CRM solution. Ten countries comprise CIGNA International Asia
Pacific region.
CIGNA will utilize the E.piphany E.6 software solution, one of the
industry's most advanced enterprise applications based on a Java 2 Enterprise
Edition (J2EE) application platform, which represents the most advanced
Web-based application architecture. The E.piphany E.6 Platform is highly
flexible, extremely scalable, and integrates easily with existing enterprise
applications by leveraging advanced industry standards such as Web services.
Powerful real-time analytics are embedded within all E.piphany applications to
deliver on the promise of Smart CRM(TM) -- understanding the customer,
improving customer relationships, and driving long term revenue and value for
the organization.
"Although our marketing programs are very innovative through our
telesales, direct marketing and bancassurance delivery systems, we need to
pursue the best available technologies to make sure we understand the changing
needs of our customers and provide them with products directly suited to their
individual requirements," said Paul Hartley, chief executive officer of CIGNA
International Asia Pacific Region. "E.piphany's E.6 software solution will be
a core tool for our enriched customer focus platform and we expect E.piphany's
technology to contribute to our continued growth throughout Asia Pacific."
The E.piphany Insight and E.piphany Marketing solutions are designed to
help CIGNA more incisively segment its markets through predictive modeling.
As a result, CIGNA can develop specific marketing programs for these segments
to increase its success rates.
Hartley also complimented E.piphany for the completeness and the openness
of its full-footprint CRM solution. "E.piphany provided us with a working
model in only a week, and it performed extremely well at the test-site," he
said. "We expect the Web-based J2EE platform to give us the flexibility and
scalability for future growth and enhancements."
About E.piphany
E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated CRM suite, E.piphany E.6(TM), is driven
by real-time intelligence to enable global businesses to better understand
their customers and take the optimal action to improve customer satisfaction,
increase revenue and reduce costs. E.piphany's Smart CRM system is built on
the industry's most advanced, component based CRM platform, resulting in fast
and easy deployment and adoption. Leading companies, including more than 35%
of the Fortune 100, use E.piphany products to enhance their customers'
experience, enable organizational effectiveness and drive value. With
worldwide headquarters in San Mateo, California, E.piphany has regional
operations and offices throughout North America, Asia Pacific, Europe, Japan
and Latin America.
About CIGNA
With businesses in Asia Pacific, Latin America and Europe, CIGNA
International, the global division of CIGNA Corporation, provides health care,
medical care management services and defined contribution pension products to
the workplace and consumer markets, and life, accident and health insurance to
individuals. It is also a leading supplier of specialized health care and
insurance benefits to expatriate employees of multinational companies on
international assignments.
CIGNA Corporation, headquartered in Philadelphia, and its subsidiaries
constitute one of the largest publicly owned employee benefits organizations
in the United States. Its subsidiaries are major providers of employee
benefits offered through the workplace, including health care products and
services; group life, accident and disability insurance; retirement products
and services; and investment management. As of September 30, 2002, CIGNA
Corporation had consolidated assets of $89.6 billion and shareholders' equity
of $5.0 billion. Full-year 2001 revenues totaled $19.1 billion. Web site:
http://www.cigna.com.
NOTE: E.piphany, E.6, Smart CRM, and the E.piphany logo are trademarks of
E.piphany, Inc. All other trademarks are the property of their respective
owners.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
press, Kim Stocks, +1-650-356-5863, or
kstocks@epiphany.com, or investors, Todd Friedman,
+1-650-356-3934, tfriedman@epiphany.com, both of E.piphany; or
Mike Burk of Applied Communications, +1-415-365-0222, or
mburk@appliedcom.com, for E.piphany
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