MEXICO CITY, Dec. 5 /PRNewswire/ -- Grupo Plan Planificacion S.A. de C.V.
and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) have joined forces
to develop the first W Hotel in Latin America, W Mexico City, scheduled to
open in mid 2002.
Located just off of Reforma, in the heart of Polanco, an area known for
its upscale restaurants and exciting nightlife, W Mexico City is anticipated
to attract the upper tier of both local and foreign corporate travelers. Its
branding and design, coupled with its location, make the W particularly
well-suited to serve not only the most demanding and sophisticated travelers,
but also local residents who demand innovative gastronomy and entertainment
concepts.
W Mexico City will feature 239 guestrooms, including 12 suites and one
penthouse suite, 7,700 sq. feet meeting space, a fully equipped business
center, spa and fitness center, one lobby bar, and a signature full-service
restaurant. The hotel is currently under construction, and is expected to
open during the first months of 2002.
W Hotels, the successful brand of "Style" hotels launched by Starwood
Hotels & Resorts Worldwide, Inc., combines a unique union of style and
substance. Featuring casually elegant guestrooms and a hip, urban style
throughout, W offers the personality and individuality of an independent,
one-of-a-kind hotel yet also guarantees the reliability and superior level of
business amenities and services which business travelers require.
"The success and growth of W Hotels since the brand's 1998 debut is
exciting," said Barry S. Sternlicht, Chairman and Chief Executive Officer of
Starwood Hotels & Resorts Worldwide, Inc. "Partnering with Grupo Plan
Planificaion enables us to develop our second international W, and we hope to
continue to partner to do many more international as well as domestic W
Hotels. We are excited to see W expand into Latin America and specifically,
into Mexico City."
"The enthusiastic reception of W Hotels has demonstrated that there is a
large market for a hotel collection that successfully marries boutique hotel
flair with the quality and functionality of larger brands," remarked Osvaldo
Librizzi, President of Starwood Latin America. "With the first W in Latin
America we bring to the region a new concept in hotels that sophisticated
travelers from all over the world will relish."
The Polanco area has grown to become the fashionable, upscale commercial
and entertainment hub of the city. Located just to the north of the famous
Chapultepec Park, Polanco is home to museums, exclusive boutiques, art
galleries, high-end international retailers, chic restaurants, night clubs and
theaters. It is considered the ideal place to discover and participate in
Mexico's contemporary culture. The area is a magnet for tourists, business
travelers and locals. Office buildings of significant companies, banks and
embassies are also located in the area.
Grupo Plan Planificacion S.A. de C.V. is a real estate development company
with extensive experience in the Mexican tourism market. Grupo Plan's
portfolio includes ownership interests in several hotels in Mexico, including
a number of unique haciendas on the Yucatan Peninsula, as well as golf, resort
residential developments along the Pacific Coast of Mexico.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with more than 725 properties in 80 countries
and 120,000 employees at its owned and managed properties. With
internationally renowned brands, Starwood is a fully integrated owner,
operator and franchiser of hotels and resorts including: St. Regis, The Luxury
Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as
Starwood Vacation Ownership, Inc., one of the premier developers and operators
of high quality vacation interval ownership resorts. For more information,
please visit us at http://www.starwoodhotels.com.
The innovative W group currently consists of 13 hotels located in Atlanta,
New York, San Francisco, Seattle, Honolulu, Los Angeles, Sydney and New
Orleans with eight more hotels scheduled to open through 2002.
There are currently 35 hotels throughout Latin America operating under one
of the Starwood brands, with 10 more under development. Starwood is present
in virtually every primary destination in the region with at least one of its
upscale brands.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
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CONTACT:
Katie Meyer, Vice President, Public Relations
of Starwood Hotels & Resorts Worldwide, Inc., 914-640-8247,
Toll-free - 866-4-STAR-PR or 866-478-2777,
katie.meyer@starwoodhotels.com
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