TEMPE, Ariz., Dec. 5 /PRNewswire-FirstCall/ -- US Airways (NYSE: LCC)
has entered into a partnership with Travel Channel to produce a 60-minute
entertainment program, which began airing onboard video-equipped flights
Dec. 1. TravelQuest will feature striking imagery combined with interesting
facts about many of the world's most popular and lesser-known travel
destinations, enticing customers to experience them firsthand. With monthly
features from Travel Channel personalities such as Samantha Brown and
Anthony Bourdain, US Airways customers will now have access to exclusive
insider tips like how to find the best local eateries and attractions.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050223/LAW097LOGO)
"We think our customers will find value in being informed and
entertained while flying and we continue to look for innovative ways to
improve their travel experience," said Kevin Jackson, managing director,
consumer and partnership marketing for US Airways. "This partnership with
Travel Channel allows us to promote the 230-plus destinations that we serve
and the worldwide scope of the Star Alliance network."
"The TravelQuest trivia initiative is a great way to position Travel
Channel's informative travel content and personalities in front of millions
of US Airways travelers every month," said Pat Younge, President and
General Manager, Travel Channel. "We are pleased to partner with US
Airways, as their broad domestic route map will increase Travel Channel's
brand exposure to a whole new set of travel consumers."
TravelQuest trivia will inspire customers to broaden their travel
horizons with questions like:
How many canal boats are there in Amsterdam?
a) 90
b) 400
c) 2,800
d) 5,300
Answer: 2,800
Quest Fact: You can rent canal boats for the night, just as you would a
hotel room.
Travel Channel Media is an integrated travel media business, and is
wholly owned by Cox Communications, Inc., a leading multi-service broadband
communications and entertainment company. Travel Channel Media includes:
the Travel Channel television network, available in more than 90 million
U.S. cable homes; travelchannel.com, the network's broadband travel hub;
Travel Channel's video-on-demand (VOD) and mobile platforms; and World Hum
(worldhum.com), a leading online travel blog.
US Airways is the fifth largest domestic airline employing more than
35,000 aviation professionals worldwide. US Airways, US Airways Shuttle and
US Airways Express operate approximately 3,800 flights per day and serve
more than 230 communities in the U.S., Canada, Europe, the Caribbean and
Latin America. The new US Airways -- the product of a merger between
America West and US Airways in September 2005 -- is a member of the Star
Alliance network, which offers our customers 16,000 daily flights to 855
destinations in 155 countries worldwide. This press release and additional
information on US Airways can be found at http://www.usairways.com. (LCCG)
-FLY WITH US-
SOURCE US Airways
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Related links:
http://www.usairways.com
http://www.travelchannel.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20050223/LAW097LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
US Airways Media Relations, +1-480-693-5729
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