Exclusive Mobile Content Generated from Recent 'Jay-Z Hangar Tour' Now
Available for Viewing and Listening on Cingular Phones
ATLANTA, Dec. 6 /PRNewswire/ -- Cingular Wireless, the nation's largest
wireless carrier, today announced the availability of exclusive mobile
content from the recent "Jay-Z Hangar Tour," which was part of the Cingular
Sounds Live concert series.
To view the Multimedia News Release, go to:
http://prnewswire.com/mnr/cingular/26295/
Just two short weeks ago, Jay-Z and Island Def Jam Records teamed with
Cingular on an innovative concert tour that had Jay-Z performing seven 30-
minute shows in seven cities in less than 24 hours as a way to celebrate
the release of his new album, KINGDOM COME which, according to Nielsen
SoundScan, sold more than 680,000 copies in its first week. It also debuted
No. 1 on The Billboard 200.* Now Cingular customers have exclusive access
to the original content captured from the "Jay-Z Hangar Tour."
"As with the Jay-Z Hangar Tour, Cingular Sounds Live events are
designed to generate exclusive, one-of-a-kind mobile content for our
customers. Jay-Z is one of the most talented and popular artists on the
music scene today, and we are confident his fans will embrace this mobile
content just as enthusiastically as they have embraced his new album," said
David Garver, executive director, segment marketing and sponsorships,
Cingular Wireless.
Jay-Z Hangar Tour Content
In keeping with Cingular's commitment to give its customers more
choices in how and when they consume music, Cingular is making the
exclusive Jay-Z content available in a variety of channels - all accessible
on their mobile phones. For Cingular customers who reside in a 3G market
and have a compatible handset, ** they can now watch exclusive live
performances from some of the shows during the tour, as well as backstage
and behind-the-scenes footage of Jay-Z as part of Cingular Video. Even if a
Cingular customer is not in a 3G market, they still can purchase, download
and enjoy exclusive live performance ringtones and Answer Tones(TM) from
new and classic Jay-Z favorites such as:
"Kingdom Come" "Jigga What"
"PSA" "Give It To Me"
"U Don't Know" "Show Me What You Got"
"30 Something"
Beginning next week, Cingular will also make the Jay-Z Hangar Tour live
performance video and audio available for viewing and listening on MobiTV
and MobiRadio, respectively. Cingular has also teamed with Napster to
package the audio of the featured live performances as streaming tracks
available exclusively via Napster Mobile.
So how do you get all of this great content? Jay-Z Hangar Tour
ringtones and Answer Tones(TM) are available online at
http://www.cingularsource.com/music or on the handset in the Cingular MEdia Mall.
For those customers who have a Cingular Music phone, simply click the Blue
Note (music notes) to find exclusive Cingular Sounds Live music video and
ringtone content from Jay-Z. Cingular customers can also access the content
from their handset by texting "JAYZ" (5299) to "FUN" (386). Cingular
customers who subscribe to MobiTV, MobiRadio and/or Napster Mobile, can
visit http://www.cingularsource.com/music for more details.
If that's not enough, Cingular is also sponsoring a "Show Me What You
Got" Lip Sync Battle to further promote Jay-Z's new album release and the
availability of this exclusive content. Fans will have an opportunity to
win $5000 by doing their best lip sync renditions of two new Jay-Z songs -
"Show Me What You Got" and "Kingdom Come." For more details, visit
http://www.myvideobattle.com.
The tour kicked off at 6 a.m. on November 18 with Jay-Z performing 30-
minute sets first in Atlanta and subsequently Philadelphia, DC, New York,
Chicago, Los Angeles and finally Las Vegas. Each tour stop was packed with
excited fans that came out to experience a high-energy performance by one
of their favorite artists. In three of the concert locations, Atlanta,
Philadelphia and DC, Cingular held a "Change Clothes & Go with Jay-Z" text-
promotion contest during the show whereby a lucky Cingular customer, and a
guest, was randomly selected to join Jay-Z and his entourage for the
remainder of the tour.
Cingular customer Lindsay Jackson, a 25-year old Human Service
professional and Jay-Z fan from Mt. Vernon, New York attended the concert
in DC with one of her girlfriends, Toni Hazel, another die hard fan. Like
many Cingular customers in the audience, Jackson entered Cingular's "Change
Clothes & Go with Jay-Z" text promotion and was randomly selected to join
Jay-Z on tour. According to Jackson, "When we were told we won, it felt
unreal. But once we were signing consent forms, we knew it was a dream come
true. We were immediately taken backstage, joining winners from the two
previous cities and watched Jay-Z perform up close and personal. Getting to
go on tour with Jay-Z was the ultimate once-in-a-lifetime experience. Jay-Z
was really polite and laid back and the crowds were hyped, especially in
New York. I believe the level of energy was so high because he's a New York
native. Everyone sang along with him as he worked the crowd. It was
unforgettable."
Cingular and Music
Cingular has a long history in leading the convergence of wireless and
music.
- July 2003 - Introduces First Music Phone, the Nokia 3300
- March 2004 - First to Offer Music Tone Ringtones From All Major Music
Labels
- April 2005 - Debuts Cingular Sounds with Never Heard Before Music as
Ringtones
- September 2005 - Launches World's First Phone with iTunes
- September 2005 - First to Offer Billboard Mobile Music Application
- November 2005 - Unveils MobiRadio with more than 40 Streaming Music
Stations
- December 2005 - Releases Sony Ericsson W600i Music Phone
- December 2005 - Announces Exclusive Ringtone "Don't Give Up (Africa)"
Performed by Alicia Keys and Bono, with Proceeds Supporting AIDS Relief
Organization, Keep A Child Alive
- January 2006 - Cingular launches the exclusive SLVR featuring iTunes
- February 2006 - Cingular launches Cingular Sounds Live
- February 2006 - Cingular launches enhanced MusicID service
- March 2006 - Cingular launches Live Idol Ringtones, actual songs
performed live on American Idol, available the next day as ringtones
- April 2006 - Cingular introduces the Mobile Music Studio on MySpace,
giving unsigned artists and bands an opportunity to have their original
music featured as a Cingular ringtone
- May 2006 - Cingular launches Answer Tones(TM)
- August 2006 - Cingular launches LG CU500, first device to have a "music"
key to give users easy access to Cingular's suite of music applications
- August 2006 - Cingular launches third phone with iTunes, the MOTO RAZR
v3i
- September 2006 - Cingular launches Sony Ericsson W810i Walkman(R) Phone
- November 2006 - Cingular introduces Cingular Music, one-click access to
all things music on the handset, including subscription music from
Napster, Yahoo! and eMusic, as well as 25 channels of commercial-free
music channels from XM Satellite Radio
*Source: Billboard (http://www.billboard.biz), "Jay-Z Reclaims His Kingdom
with No. 1 Debut," November 29, 2006
**Cingular currently provides 3G services in 145 major metropolitan
areas including 65 of the top 100 largest cities in 33 states, Puerto Rico
and Washington D.C. Additionally, Cingular offers five 3G handsets - LG
CU500, Samsung ZX20, Samsung ZX10, Samsung SYNC(TM) and the Samsung
BlackJack(TM).
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States,
serving 58.7 million customers. Cingular, a joint venture between AT&T Inc.
(NYSE: T) and BellSouth Corporation (NYSE: BLS), has the largest digital
voice and data network in the nation -- the ALLOVER(TM) network -- and the
largest mobile-to-mobile community of any national wireless carrier.
Cingular is a leader in third generation wireless technology. Its 3G
network is the first widely available service in the world to use HSDPA
(High Speed Downlink Packet Access) technology. Cingular is the only U.S.
wireless carrier to offer Rollover(R), the wireless plan that lets
customers keep their unused monthly minutes. Details of the company are
available at http://www.cingular.com. Get Cingular Wireless press releases
emailed to you automatically. Sign up at http://cingular.mediaroom.com.
SOURCE Cingular Wireless
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Related links:
http://www.cingularsource.com/music
http://www.myvideobattle.com http://www.cingular.com
http://cingular.mediaroom.com http://www.billboard.biz
CONTACT:
Kelleigh Scott Beal of Cingular Wireless,
+1-404-236-6321, or kelleigh.scott@cingular.com
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