TheFind.com Partners With BlogHer for Inaugural Campaign Benefiting Doctors
Without Borders
MOUNTAIN VIEW, Calif., Dec. 7 /PRNewswire/ -- TheFind, Inc. today added
search by color technology to TheFind.com and in conjunction, announced its
first "Color for a Cause" campaign -- a drive that will raise money for
charity and will run several times each year. The inaugural campaign will
benefit Doctors Without Borders, an international independent medical
humanitarian organization that delivers emergency aid to people affected by
armed conflict, epidemics, natural and man-made disasters, and an absence
of health care in more than 70 countries.
TheFind.com will donate to Doctors Without Borders $1 per day for every
person who searches for a red item on their shopping search engine.
Searches for red wagons, red sweaters, red coffee makers, or any other red
product will result in TheFind.com donating to this worthy cause. The first
"Color for a Cause" campaign will run until the goal of a $10,000 donation
for Doctors Without Borders is reached. According to Doctors Without
Borders, a $10,000 donation provides 10,000 people with vaccinations for
meningitis or measles.
"We are excited to integrate search by color tools with TheFind.com's
powerful shopping search technology. In honor of the giving spirit of the
holiday season, we wanted to contribute to a deserving charity," said
Larisa Hall, Vice President of Marketing for TheFind.com. "We plan on
making "Color for a Cause" a recurring event, and hope our users will
embrace this unique concept and utilize our shopping search engine not only
to find whatever they are looking for, but to help raise money for worthy
causes."
TheFind.com has chosen BlogHer, the leading women's blogging network,
as its exclusive marketing partner in order to promote the "Color for a
Cause" campaign.
"We are thrilled to partner with TheFind.com as its exclusive marketing
platform for the inaugural "Color for a Cause" campaign," said Jory Des
Jardins, Co-Founder and President of Business Development & Alliances of
BlogHer. "Our network features an unmatched number of leading women
bloggers, making us a perfect fit to spread the word about this drive.
BlogHer bloggers had already joined together to support philanthropic
endeavors, and Doctors Without Borders was a favorite, so we are thrilled
to further help."
About TheFind.com
TheFind.com is a shopping search engine that aims to find every product
for sale from every store online and to return the most relevant matches on
the first page of results. TheFind.com is the Web's most comprehensive
shopping search engine, indexing over 150 Million products from over
500,000 stores. TheFind.com's exclusive Product Ranking Engine (PRE),
algorithmically ranks this comprehensive set of products and stores to
reflect the current market supply and demand, ensuring true market
relevance that is not influenced by paid advertising. Its distinct and
intuitive graphical design enables a responsive and efficient shopping
experience. TheFind.com is the most comprehensive, unbiased, relevant and
efficient resource for the online shopper. TheFind.com, headquartered in
Mountain View, Calif., is backed by the leading venture capital firms
Redpoint Ventures and Lightspeed Venture Partners. For more information,
visit http://www.thefind.com .
About BlogHer
Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa
Stone, BlogHer LLC's mission is to create opportunities for women bloggers
to pursue exposure, education, and community, through online platforms and
regular conferences. The BlogHer Community (http://www.blogher.org ) is the Web's
number one guide to blogs by women, where 60+ editors write guides to the
hottest blogging by women in 20+ popular topics. After two successful
annual conferences in Silicon Valley, BlogHer Conferences will be expanding
to produce multiple events and move East in 2007. The company's latest
initiative is the BlogHer Advertising Network, BlogHer's first qualified,
targeted environment for contextual advertising showcasing a growing list
of women bloggers across multiple verticals. For more information visit
http://blogherads.com .
About Doctors Without Borders
Doctors Without Borders is an international independent medical
humanitarian organization that delivers emergency aid to people affected by
armed conflict, epidemics, natural and man-made disasters, and exclusion
from health care in more than 70 countries. A private, nonprofit
organization, Doctors Without Borders was founded in 1971 as the first
non-governmental organization to both provide emergency medical assistance
and bear witness publicly to the plight of people it assists. For more
information, visit http://www.doctorswithoutborders.org/
SOURCE TheFind, Inc.
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Related links:
http://blogherads.com/
http://www.doctorswithoutborders.org/
http://www.thefind.com/
CONTACT:
Hillary Houser of Sparkpr, +1-415-321-1877,
or hillary@sparkpr.com, for TheFind.com
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