Construction will begin in early 2004 on a 12-screen movie complex at Orlando
Fashion Square
BIRMINGHAM, Ala., Dec. 8 /PRNewswire-FirstCall/ -- Colonial Properties
Trust (NYSE: CLP), owner and manager of Orlando Fashion Square, the oldest and
most-established super-regional shopping center in Orlando, announced today
that Premiere Cinema Corporation of Texas will build a new state-of-the-art
movie complex within the mall.
(Photo: http://www.newscom.com/cgi-bin/prnh/20031208/CLM076 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20030709/CLPLOGO-c )
The new theater, set to open in fall 2004, will offer residents of
Downtown Orlando, Baldwin Park and surrounding neighborhoods a luxurious,
state-of-the-art movie-going experience: all-stadium seating, all-digital
sound and Central Florida's most comfortable movie seats.
"Construction will begin shortly after the first of the year, and the new
theater will open in fall 2004," said Tim Gully, Regional Vice President of
Retail Leasing for Colonial Properties Trust.
"Our shoppers have been telling us for some time that they would like to
have a movie complex within Orlando Fashion Square, and we're excited to be
able to offer this wonderful new amenity," explained Mary Lou Davis, Regional
Vice President and Manager of Orlando Fashion Square. "What makes this even
more exciting is that Premiere Cinemas offers movie-goers one of the nicest
cinema experiences in the industry. They truly know how to take care of their
customers, and they will be a tremendous complement to Fashion Square."
The new theater complex will offer features such as:
-- All-stadium seating -- Great views and more privacy.
-- All-digital surround sound -- All 12 auditoriums feature magnificent
DTS(TM) surround sound with massive subwoofers, multiple stage speakers, and
numerous surround speakers.
-- Central Florida's most comfortable seats -- All the chairs are extra-
soft high-back rocking love-seat chairs with retractable padded cup holder
armrests, lumbar supports, pillow supports, padded headrests and one of the
industry's quietest and softest rockers. Premiere unveiled this custom chair
in 2001 at a Houston-area complex and customers reportedly drive from as far
as 40 miles away just to experience it!
-- Grand promenade lobby -- A visually-stunning grand entrance will be
accessible both from the Mall interior and exterior.
-- Advanced ticketing -- Tickets can be purchased on-line, in advance at
kiosks located near the theater, at concession stands in the theater lobby or
at the box office.
"The vitality of the Central Florida marketplace, and in particular the
neighborhoods of downtown Orlando and Baldwin Park, compelled us to select the
Fashion Square location," explained Gary Moore, President and CEO of Premiere
Cinema Corporation. "Residents will have a fantastic combination of shopping
and entertainment, in addition to ample parking, within minutes of their
homes."
About Orlando Fashion Square
Orlando Fashion Square is the oldest and most established super-regional
shopping center in Central Florida. The 1.07-million square-foot center is
located within 2-1/2 miles of downtown Orlando at the Maguire Road entrance of
Baldwin Park. Anchor stores include Burdines, Dillard's, J.C. Penney and
Sears.
About Colonial Properties Trust
Colonial Properties Trust is a diversified REIT that, through its
subsidiaries, owns a portfolio of multifamily, office and retail properties
where you live, work and shop in Alabama, Florida, Georgia, Mississippi, North
Carolina, South Carolina, Tennessee, Texas and Virginia. Colonial Properties
Trust performs development, acquisition, management, leasing and brokerage
services for its portfolio and properties owned by third parties. Colonial
Properties Trust is a diversified REIT, which has a total market
capitalization of $2.8 billion. The cornerstone of Colonial Properties'
success is its live, work and shop diversified investment strategy. The
Company manages or leases 19,500 apartment units, 6.5 million square feet of
office space and 15.6 million square feet of retail shopping space. In 2003,
the National Association of Industrial and Office Properties (NAIOP) named
Colonial Properties Trust "National Developer of the Year". Additional
information on Colonial Properties Trust is available on the Internet at
http://www.colonialprop.com . The Company, headquartered in Birmingham, Ala., is
listed on the New York Stock Exchange under the symbol "CLP" and is included
in the S&P SmallCap 600 Index.
SOURCE Colonial Properties Trust
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Related links:
http://www.colonialprop.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20031208/CLM076
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20030709/CLPLOGO-c
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Patti Cullen, Marketing Director of Orlando
Fashion Square, +1- 407-304-1328; or Linda S. Geiss, Vice
President of Media Relations of Colonial Properties Trust,
+1-205-250-8768
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