ST. PETERSBURG, Fla., Dec. 9 /PRNewswire-FirstCall/ -- Catalina Marketing
Japan, an international division of Catalina Marketing Corporation
(NYSE: POS), has announced the expansion of the Catalina Marketing Network(R)
into 174 Ito Yokado stores, allowing for distribution of manufacturer and
retailer promotions based on customers' individual needs. The decision
follows the successful launch of three pilot stores earlier this year.
"We are pleased to have partnered with such an innovative company as
Catalina Marketing," said Sakae Isaka, Senior Managing Director for Ito
Yokado. "The flexibility of the Catalina Marketing Network will enable us to
provide rewards and incentives to our customers in a more individualized and
customized manner."
The Catalina Marketing Network utilizes patented UPC-based scanner
technology to target and communicate with consumers at supermarket checkouts
based on purchase behavior. Communications may include couponing, sampling,
advertising and loyalty programs depending on manufacturer or retailer
objectives. The expansion of Ito Yokado brings Catalina's international retail
base to 3,291 stores throughout Japan and Europe.
"Ito Yokado is the industry thought leader and third largest food retailer
in Japan and Catalina Marketing is excited to be building a relationship with
such a prominent and well-respected organization," said Mike Bechtol,
President, Catalina Marketing International. "Catalina Marketing's growing
presence in the Japanese market is the direct result of a proven business
model that encourages sales growth and increases customer loyalty by engaging
consumers with personalized communications. We are excited about this new
partnership with Ito Yokado and we look forward to helping them better serve
their customers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Public Relations Supervisor of
Catalina Marketing Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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