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Army Private Cooks Up $25,000 Prize From Shoe Carnival

    EVANSVILLE, Ind., Dec. 10 /PRNewswire/ -- Shoe Carnival, Inc.
(Nasdaq: SCVL) has announced the winner of the Eastland Shoes $25,000
giveaway.  The winner, 19-year-old Christopher Kinkade, is a private at Fort
Campbell/101st Airborne Division in Kentucky and a native of Johnstown,
Pennsylvania.
    Shoe Carnival executives interrupted Private Kinkade during his duties as
a cook in the dining facility to surprise him with his check -- an early
Christmas present.  When asked what he was going to do with his windfall, he
grinned, "I've been saving awhile for a new car and was hoping to buy it in
February, but now I won't have to wait."
    According to Dave Kuhnlein, Shoe Carnival's Vice President of Marketing,
"$25,000 dollars is a lot of money, yet seeing the surprised reactions of
Private Kinkade and the other young soldiers from his unit was priceless."
    Shoe Carnival's customers were encouraged to register in this month-long
promotion that was sponsored by Eastland Shoes.  Private Kinkade's name was
drawn from over 100,000 entries.
    Shoe Carnival is a chain of 139 footwear stores located in the Midwest and
mid-South.  Combining value pricing with an entertaining store format, Shoe
Carnival is a leading retailer of name brand and private label footwear for
the entire family.  Headquartered in Evansville, IN, Shoe Carnival trades on
the Nasdaq Stock Market under the symbol SCVL.  Shoe Carnival's press releases
and 1998 annual report are available on the Company's website at
http://www.shoecarnival.com/ .


SOURCE Shoe Carnival, Inc.




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    800-758-5804, ext. 127183
    CONTACT:
    Andrea Pierce of Shoe Carnival, Inc.,
    812-867-4045; or Major Pamela Hart of Fort Campbell Public
    Affairs, 270-798-9962