Easy to Play Game Highlights PC, Web, Mobile Security Risks and Features
Daily Instant Win Prizes and Chance to Win a BMW X5
SANTA CLARA, Calif., Dec. 10 /PRNewswire-FirstCall/ -- McAfee, Inc.
(NYSE: MFE) today announced a Triple Play promotion that will drive
consumer awareness of PC, Web, and mobile security risks. The promotion
features entertaining videos, an easy-to-play sweepstakes game, daily
instant-win prizes and a grand prize -- a new BMW X5 sport utility vehicle.
The sweepstakes will run through December 31, 2007.
"The message of security is incredibly important during the holiday
season when so many people go online -- often for the first time -- to shop
and donate," said Bari Abdul, vice president of McAfee worldwide consumer
marketing. "To bring that message home, we've produced a series of
entertaining videos that use the character of a quirky, malicious Santa
impersonator to illustrate common holiday security threats like spyware,
phishing, and identity theft."
In one short video, for example the fake Santa promises a child, "Sure
Santa can get you a pony, little boy. But first, I'm gonna need your mom's
credit card." The need for this less traditional messaging was made clear
by the results of a recent study by McAfee and the National Cyber Security
Alliance. "98% of the people we surveyed said up-to-date security software
is important, but 75% of the computers we scanned for the survey were not
properly protected," explained Abdul. "Sweepstakes and funny videos become
a new, effective way for us to help consumers understand the importance of
proper security."
The McAfee(R) Triple Play Sweepstakes kicked off on Saturday, December
8, and will be promoted through online advertising. The videos will be
posted on popular social networking sites that include MySpace, Facebook
and YouTube. Additional information on the McAfee Triple Play Sweepstakes
is available at http://www.mcafee.com/sweepstakes. The videos can be seen
at http://www.mcafeevideos.com.
Daily prizes support McAfee's Triple Play theme of PC, Web and mobile
security. They include $25-$50 gift cards from Amazon.com or
CircuitCity.com, Toshiba laptops, and HP iPAQ 510 Voice Messenger Phones.
Sweepstakes participants are also entered to win the grand prize, a BMW X5
sport utility vehicle. Non-instant winners will also have a choice of a
60-day free trial of McAfee VirusScan(R) Plus or a special 50% off offer
for the software.
About McAfee, Inc.
McAfee, Inc., the leading dedicated security technology company,
headquartered in Santa Clara, California, delivers proactive and proven
solutions and services that secure systems and networks around the world.
With its unmatched security expertise and commitment to innovation, McAfee
empowers home users, businesses, the public sector, and service providers
with the ability to block attacks, prevent disruptions, and continuously
track and improve their security.
http://www.mcafee.com.
About the McAfee Triple Play Sweepstakes
NO PURCHASE NECESSARY. Sweepstakes open to legal residents of the 50
United States and Washington D.C. who are 18 years or older. Ends:
12/31/07. To play and for Official Rules, including odds and prize
descriptions visit http://www.mcafee.com/sweepstakes. Void where
prohibited.
McAfee, VirusScan and/or other noted McAfee related products contained
herein are registered trademarks or trademarks of McAfee, Inc., and/or its
affiliates in the US and/or other countries. McAfee Red in connection with
security is distinctive of McAfee brand products. Any other non-McAfee
related products, registered and/or unregistered trademarks contained
herein is only by reference and are the sole property of their respective
owners. (C) 2007 McAfee, Inc. All rights reserved.
SOURCE McAfee, Inc.
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Related links:
http://www.mcafee.com/
CONTACT:
Francie Coulter of McAfee, Inc.,
+1-408-346-3436, francie_coulter@mcafee.com; or Matt Farrell of
GlobalFluency, +1-646-652-5204, mfarrell@globalfluency.com, for
McAfee, Inc.
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