one2one WEB(SM) Result of Partnership With NewWorld Commerce
MOUNDS VIEW, Minn., Dec. 11 /PRNewswire/ -- The future of one-to-one
marketing to credit union members is here.
Liberty Creative, a subsidiary of the credit union movement's leading
provider of payment systems, marketing services and technology solutions, has
announced one2one WEB(SM), an e-mail marketing tool that allows credit unions
to conduct interactive marketing campaigns with their members. The service is
the result of a business partnership between Liberty and NewWorld Commerce, a
Seattle-based provider of e-marketing campaign generation and management
solutions.
"one2one WEB(SM) provides credit unions a sophisticated -- yet affordable
-- tool to enter the world of one-to-one commerce," said Tony Rizzo, president
of Liberty Creative. "It opens the doors to advanced marketing campaigns to
members. This puts credit unions' marketing efforts ahead of their
competition and on a par with other cutting-edge marketing technology
companies such as Microsoft and Oracle."
Liberty will be reselling NewWorld Commerce's NewWorld Direct 2.0, the
only Web-centric permission-based marketing platform that enables customers to
leverage their existing customer base, rapidly build loyal online communities
and drive sales. Non-technical users can create and manage personalized,
relevant and anticipated interactive marketing programs that can be measured
and analyzed on an individual named-visitor basis. Its multi-lingual
architecture facilitates global and cross cultural communications. NewWorld
Direct's self-service approach lets business professionals employ the software
over existing Internet connections without additional investment in hardware,
software or services.
"We are very excited about this partnership," said Donal Daly, CEO of
NewWorld Commerce. "Liberty understands the importance of respecting
customers in e-marketing campaigns. With its particular expertise in the
credit union sector, I am looking forward to seeing it succeed in delivering
value to its credit union customers, and its customers' members."
Rizzo said one2one WEB(SM) is particularly effective because it's a
"permission-based marketing tool," meaning the e-mail messages will only be
sent to credit union members who have indicated an interest.
"It's information that members can really use to better their financial
well-being," Rizzo said.
According to Rizzo, Liberty Creative will provide a credit union customer
hands-on training by creating the first in a series of Web-based marketing
campaigns. After that, the credit unions can execute the campaigns on their
own, contacting Liberty Creative with any questions they might have along the
way. A credit union's promotion of home equity loans, auto loans, mortgage
services, checking, credit & debit cards are just a few of a credit union's
potential campaign themes.
Liberty plans to launch one2one WEB(SM) on Jan. 1, 2001. For more
information, credit unions may contact Tony Rizzo at 800-607-2435, ext. 2443,
or visit http://www.libertydirectmarketing.com
Media representatives may contact Rick Foy, Liberty Public Relations
Manager at 800-607-2435, ext. 2436.
About Liberty
The credit union movement's leading provider of payment systems, marketing
services and technology solutions, Liberty ( http://www.libertysite.com )
partners with nearly 5,000 credit unions in all 50 states, Guam and Puerto
Rico. Liberty's core product remains the check, still consumers' leading
financial transaction vehicle. Among Liberty's growing list of credit
union-focused products, services and technologies are database marketing,
direct marketing, creative services, Web site design and hosting, card
services, financial supplies, Internet banking, outsource marketing and market
research. The employee-owned company is headquartered in Mounds View, Minn.,
a suburb of Minneapolis-St. Paul, and serves credit unions from check
production plants throughout the country. Liberty has also established
marketing centers in Los Angeles, St. Louis and Hartford, Conn.
About NewWorld Commerce
Founded in 1999, NewWorld Commerce ( http://www.newworldcommerce.com )
delivers Internet marketing campaign generation and management solutions to
organizations seeking to quantifiably improve their e-marketing programs.
Based in Dublin, Ireland, with U.S. headquarters in Seattle, NewWorld
Commerce's European and North American customers include WorldCom, Heineken,
Baltimore Technologies and Pigsback.com, among others.
The company's NewWorld Direct product enables customers to leverage their
existing customer base, rapidly build loyal online communities and drive
sales. Users from marketing, sales, HR and other departments can create and
manage personalized, relevant and anticipated interactive marketing programs
that can be measured and analyzed on an individual named-visitor basis. Its
multi-lingual architecture facilitates global and cross cultural
communications. NewWorld Direct's self-service approach lets business
professionals employ the software over existing Internet connections without
additional investment in hardware, software or services.
SOURCE Liberty Creative
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Related links:
http://www.libertysite.com
Company News On-Call:
http://www.prnewswire.com/comp/110839.html or fax,
800-758-5804, ext. 110839
CONTACT:
Tony Rizzo, President of Liberty Creative,
800-607-2435, ext. 2443, Rick Foy, Liberty Public Relations
Manager, 800-607-2435 ext. 2436, or George Cohen, GCC Inc.,
617-325-0011, for NewWorld Commerce
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